- Hardcover: 448 pages
- Publisher: McGraw-Hill Professional (1 April 1995)
- Language English
- ISBN-10: 0070063400
- ISBN-13: 978-0070063402
- Product Dimensions: 22.9 x 17 x 3.6 cm
- Amazon Bestsellers Rank: 1,938,138 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field - including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!
Book Description
Here is a complete library of direct marketing (DM) wisdom in a concise and convenient format. The culmination of 40 years of DM experience, it presents more than 1,000 time-tested ideas that encompass every aspect of the field--including list selection, mailing piece development, card decks, package strategies, and many more. These practical and imaginative rules of thumb, compiled by an acknowledged dean of direct marketing, will help every marketer improve efficiency, judge performance, boost response rates, and save money!
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First Sentence
The spectacular growth of direct marketing reflects its greatest virtue: It's the most cost-effective way to sell anything to anyone. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The spectacular growth of direct marketing reflects its greatest virtue: It's the most cost-effective way to sell anything to anyone. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 reviews
3 of 3 people found the following review helpful
An awesome resource for publishers and booksellers
14 April 2005
Format:Hardcover
This is an amazing resource for ideas. It should be on every bookseller's bookshelf. I keep it handy for when I am hungry for creative ideas.
Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic.
This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it.
If you have a chance to pick up any of Bodian's books, do it! I love them.
Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic.
This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it.
If you have a chance to pick up any of Bodian's books, do it! I love them.
0 of 2 people found the following review helpful
Excellent Reference Book
9 July 2007
Format:Hardcover
Excellent Reference Manual. This will stay on my bookshelf for easy referencing at all times.
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