- Hardcover: 480 pages
- Publisher: Prentice Hall; 2 edition (23 Feb 1999)
- Language English
- ISBN-10: 0130804347
- ISBN-13: 978-0130804341
- Product Dimensions: 23.6 x 18.1 x 2.3 cm
- Amazon Bestsellers Rank: 1,638,247 in Books (See Top 100 in Books)
- See Complete Table of Contents
| ||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management — with a focus throughout on the best state-of-the-art practices and supporting research and theory.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
1 of 1 people found the following review helpful
Accolades for "Direct Marketing Management"!
29 April 2000
Format:Hardcover
This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.
Direct Marketing Management (2nd Edition)
3 Mar 2010
Format:Hardcover|Amazon Verified Purchase
Mary Lou Roberts and Paul D. Berger are awesome. Their comprehensive treatment of direct marketing explores best practices and helps students and practitioners alike understand this important discipline. The book is great, the vendor was awesome in getting the product to me in a tidy schedule, and overall I had a very pleasant shopping experience. Amazon rocks!Direct Marketing Management (2nd Edition)
0 of 3 people found the following review helpful
Good!
7 May 2000
Format:Hardcover
All basic idea about direct marketing that you must read.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
