- Paperback: 300 pages
- Publisher: HarperCollins Publishers (Australia) Pty Ltd (30 Sep 1996)
- Language English
- ISBN-10: 0732256763
- ISBN-13: 978-0732256760
- Product Dimensions: 23.1 x 15.2 x 2 cm
- Amazon Bestsellers Rank: 2,662,587 in Books (See Top 100 in Books)
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Product Description
Product Description
Direct marketing is becoming an attractive option for maximizing promotion and advertising opportunities. This guide will feature case-studies of the best and worst direct marketing campaigns, a structured approach to direct marketing and interviews with prominent direct marketeers.
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