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Direct Mail Testing for Fund Raising: What to Test - How to Test - How to Interpret the Results
 
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Direct Mail Testing for Fund Raising: What to Test - How to Test - How to Interpret the Results (Hardcover)

by Joseph P. Kachorek (Author)
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Product details

  • Hardcover: 185 pages
  • Publisher: Bonus Books Inc; Reissue edition (Dec 1991)
  • Language English
  • ISBN-10: 0944496237
  • ISBN-13: 978-0944496237
  • Product Dimensions: 23.7 x 15.8 x 1.7 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 3,428,103 in Books (See Bestsellers in Books)

Product Description

Synopsis

Establish proper test structures so direct mail results can be acted upon profitably and pragmatically. Be certain that the package you are currently mailing is the most effective with the Direct Mail Testing for Fund Raisers.

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