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Direct and Interactive Marketing: New Techniques for Fundraising Success (New Directions for Philanthropic Fundraising) (Paperback)

by Adrian Sargeant (Editor) "THE IMPLEMENTATION of the Data Protection Act of 1998 into law in the United Kingdom in March 2000 represents a watershed in the practical ability..." (more)

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Product details

Paperback: 98 pages
Publisher: Jossey-Bass Inc.,U.S.; Subsequent edition (1 Oct 2002)
Language English
ISBN-10: 0787958328
ISBN-13: 978-0787958329
Product Dimensions: 58.4 x 37.8 x 1.5 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,909,031 in Books (See Bestsellers in Books)

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Product Description

Product Description
Direct and interactive marketing generates around 15 per cent of the voluntary income for U.S.--based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses varied aspects of direct and interactive marketing, its role in generating and building donor relationships, the impact of data protection legislation in Europe and the US, fundraising trends since September 11, and "face--to--face" marketing, an emerging new fundraising medium that successfully attracts a new generation of charity donors. With a focus on strategies in Internet fundraising, and the lessons learned so far, this issue is also an excellent guide to nonprofits investing in technology or expanding their online presence.

Inside This Book (Learn More)

First Sentence
THE IMPLEMENTATION of the Data Protection Act of 1998 into law in the United Kingdom in March 2000 represents a watershed in the practical ability of U.K. fundraisers and marketers to segment, profile, and target potential and existing supporters. Read the first page

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