- Paperback: 320 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (24 Oct 1995)
- Language English
- ISBN-10: 0273616897
- ISBN-13: 978-0273616894
- Product Dimensions: 24.4 x 17.3 x 2.3 cm
- Amazon Bestsellers Rank: 597,754 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
This guide shows marketing managers how to avoid direct marketing disasters and reap the benefit of properly executed campaigns.
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