- Paperback: 256 pages
- Publisher: HarperCollins Business; New edition edition (3 April 2000)
- Language English
- ISBN-10: 000653127X
- ISBN-13: 978-0006531272
- Product Dimensions: 19 x 13 x 1.8 cm
- Average Customer Review: 4.4 out of 5 stars See all reviews (9 customer reviews)
- Amazon Bestsellers Rank: 775,371 in Books (See Top 100 in Books)
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Product Description
Amazon.co.uk Review
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.
Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com --This text refers to an out of print or unavailable edition of this title.
Review
‘The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done.’
Businessweek
‘Dell’s story is the stuff high-tech legends are made of.’
Forbes
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
4.0 out of 5 stars
If you want to know about Dell, this is the best book,
By
This review is from: Direct From Dell: Strategies that Revolutionized an Industry (Paperback)
The only reason I give this 4 stars out of 5 is because I have no other books about Dell to compare it too. But as I was writing my dissertation based on how Dell and Amazon made it to the top of their respective industries, I needed a book that could help me find similarities between the two formulaes for success.This book helped me to do that, not only does it give you alot of information into how Dell became what he is today, but also gives you crucial business ideas in potential ways of running your own business and essential assets within your business that you should definitely invest in if you want a chance to make it big. Perhaps even as big as Dell.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
One of best books which explains model of dells computer biz,
By A Customer
This review is from: Direct from Dell: Strategies that Revolutionized an Industry (Paperback)
dell is the best business model for selling computers and computer peripherals online. direct from dell explains every aspect of its business model (direct Model) with brilliant examples. it is a must read for business students who are researching ebusiness supply chain.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A must read for all those who underestimate e-commerce,
By A Customer
This review is from: Direct from Dell: Strategies that Revolutionized an Industry (Hardcover)
A great and concise book about how Michael Dell managed to build his empire from very humble beginings, to the largest direct PC seller in the world today. A good insight for anyone who is interested in e-commerce, and how to admit defeat when not all is going well. A quick read, but worth the effort
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