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Amazon.co.uk Review
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.
Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com --This text refers to an out of print or unavailable edition of this title.
Review
'The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done' Businessweek
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
The only reason I give this 4 stars out of 5 is because I have no other books about Dell to compare it too. But as I was writing my dissertation based on how Dell and Amazon made it to the top of their respective industries, I needed a book that could help me find similarities between the two formulaes for success.
This book helped me to do that, not only does it give you alot of information into how Dell became what he is today, but also gives you crucial business ideas in potential ways of running your own business and essential assets within your business that you should definitely invest in if you want a chance to make it big. Perhaps even as big as Dell.
1 of 1 people found the following review helpful
Format:Paperback
dell is the best business model for selling computers and computer peripherals online. direct from dell explains every aspect of its business model (direct Model) with brilliant examples. it is a must read for business students who are researching ebusiness supply chain.
1 of 1 people found the following review helpful
Format:Hardcover
A great and concise book about how Michael Dell managed to build his empire from very humble beginings, to the largest direct PC seller in the world today. A good insight for anyone who is interested in e-commerce, and how to admit defeat when not all is going well. A quick read, but worth the effort
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Most Recent Customer Reviews
Direct From Dell, paperback
Bought as present expecting a new book. Many corners tuned over when present opened. Could not possibly be a new book.
Published 4 months ago by Mr. Brian Gilbert
Useful insights from Dell's direct sales success story
If you are in the computer business, or in sales, you already know the Dell story. It's about a driven man, Michael Dell, who came up with a simple idea - direct sales - and then... Read more
Published on 6 Nov 2006 by Rolf Dobelli
USE GREAT COMMUNICATIONS FOR FANTASTIC SUCCESS
This book adds a valuable case history about coupling lean manufacturing (custom-built, high quality products, rapidly built using just-in-time inventory -- see Lean Thinking) with... Read more
Published on 28 May 2004 by Donald Mitchell
USE GREAT COMMUNICATIONS FOR FANTASTIC SUCCESS
This book adds a valuable case history about coupling lean manufacturing (custom-built, high quality products, rapidly built using just-in-time inventory) with great... Read more
Published on 4 Oct 1999
Your crazy if you miss this oppourtunity to read this book
Direct from Dell is going to be business book of the year!! Fact read it & find out how one of the worlds greatest enrepeneurs turned a good idea into one of the most... Read more
Published on 22 Sep 1999
As a Dell employee, this is both chronicle & inspiration
As I have been part of Dell's phenomenal growth over the last 7 years, I have lived through a lot of the experiences shared by Michael in this book. Read more
Published on 17 Mar 1999
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