The Dip
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Product Description
Product Description
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.
About the Author
Seth Godin is the best-selling author of Purple Cow, Permission Marketing and Small Is the New Big, among other books, and is one of the most popular business bloggers in the world, at www.SethGodin.com. He holds an MBA from Stanford University.
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
4.0 out of 5 stars
Great for stubborn freelancers wandering in the wilderness,
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This review is from: The Dip: The extraordinary benefits of knowing when to quit (and when to stick) (Paperback)
I'm new to the world of Seth, so don't know how The Dip compares to his other publications, but have already recommended this handy little book to several friends. He's right in that we're - wrongly - taught that quitting is always bad - a shameful thing that only weak people do. As a result, all too often - and for too long - freelancers like me stick with ways of working that just aren't... working! We need to take the stigma out of quitting and realise that there are times when it is the smart thing to do. Is what you're facing a 'blip' - or is your plan flawed in some way that wasn't immediately obvious when you started out? I'm not a businessperson but would recommend this to other freelance writers like me, plus to friends who are photographers, illustrators etc who have - after early success and a buzz around their name - become stuck in a hand-to-mouth existence that stopped being fun - and lucrative! - long ago... Yes, the Dip is a smidge repetitive, but if you're stubborn enough to need to read this book, you're probably the kind of person who needs things drummed into you! By the end, I'd got the message. Since then, I've acted on the advice and feel much clearer on where I'm going now.
6 of 6 people found the following review helpful:
2.0 out of 5 stars
Not worth it!,
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This review is from: The Dip: The extraordinary benefits of knowing when to quit (and when to stick) (Paperback)
The idea behind this book is somewhat interesting, although arguable.Nevertheless, I think the main problem of the book is repeating this same idea over and over, trying to reshaping it and elaborating it with no success ... I've read 'All Marketers are liars' and 'Purple Cow' from this author and found this book significantly inferior.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
The Dip,
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This review is from: The Dip: The extraordinary benefits of knowing when to quit (and when to stick) (Paperback)
A bit disappointing. It could have been a quarter of the length. Some interesting points but lost, for me, in too much hype and too much repetition. Would not bother reading it again.
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