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A fascinating peek inside the three most important companies of the 21st century. (Barry Collins, PC Pro )
Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. (Aleks Krotoski )
Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it. (Tim Unwin, Chief Executive Officer Of The Commonwealth Telecommunications Organisation (Cto) And Unesco Chair In Ict4d At Royal Holloway, University Of London )
Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time. (Aleks Krotoski )
Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it. (Tim Unwin, Chief Executive Officer Of The Commonwealth Telecommunications Organisation (Cto) And Unesco Chair In Ict4d At Royal Holloway, University Of London )
Book Description
Digital Wars investigates Apple, Google, Microsoft and the battle for the internet. It reveals what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Apple, Google & Microsoft have touched our lives in so many ways, defining our digital world in such a short time period. This book explains the back story as to how that came to be. It's a fascinating tale of genius, hard work and a bit of luck and the relationship between the three companies is something of an epic tale in itself. Even if you're not into technology, you'll still find this a great read as it's written in an accessible way. Highly recommended.
2 of 2 people found the following review helpful
Format:Paperback
I follow Charles Arthur's writings both on the Guardian and on social media. So, I pre-ordered his book `Digital Wars'. Here is a brief review.
The book essentially covers the strategies of Apple. Google and Microsoft and their relative competitive positioning over the crucial span of time between 1990s and the death of Steve Jobs.
It covers areas like Search, Digital music, Smart phones and tablets.
I like reading `strategy books' in general - right from the Art of War to more recent books like the 48 Laws of Power - because I believe that history shapes the future even in the fast moving world of technology.
So, if you share the same beliefs, then this this is indeed an interesting read.
The book does what it says on the cover excellently (chart the evolution of the Digital wars between Apple, Microsoft and Google).
Having said that, I believe that these three companies may not dominate the future. Even Apple, which is currently dominant, may be impacted by Spotify (for example - I switched to Spotify from iTunes). Twitter, Facebook and even Pinterest may be more interesting than Google, Microsoft and Apple in the near future. However, the principles of competition and strategy may remain the same - and this makes `Digital wars' an interesting book if you abstract the strategy away from the specific companies.
The only suggestion I would make is - The subtitle says `and the battle for the Internet'. I think these strategies are not affecting the Internet as such i.e. for example to dominate the Internet, protocols like SPDY (proposed by Google as replacing/enhancing http) could have a far reaching impact i.e. I believe that the `wars' discussed here are not about dominating the Internet in the strictest sense of the word.
The book is nevertheless insightful on the remit it covers and I recommend it
The book essentially covers the strategies of Apple. Google and Microsoft and their relative competitive positioning over the crucial span of time between 1990s and the death of Steve Jobs.
It covers areas like Search, Digital music, Smart phones and tablets.
I like reading `strategy books' in general - right from the Art of War to more recent books like the 48 Laws of Power - because I believe that history shapes the future even in the fast moving world of technology.
So, if you share the same beliefs, then this this is indeed an interesting read.
The book does what it says on the cover excellently (chart the evolution of the Digital wars between Apple, Microsoft and Google).
Having said that, I believe that these three companies may not dominate the future. Even Apple, which is currently dominant, may be impacted by Spotify (for example - I switched to Spotify from iTunes). Twitter, Facebook and even Pinterest may be more interesting than Google, Microsoft and Apple in the near future. However, the principles of competition and strategy may remain the same - and this makes `Digital wars' an interesting book if you abstract the strategy away from the specific companies.
The only suggestion I would make is - The subtitle says `and the battle for the Internet'. I think these strategies are not affecting the Internet as such i.e. for example to dominate the Internet, protocols like SPDY (proposed by Google as replacing/enhancing http) could have a far reaching impact i.e. I believe that the `wars' discussed here are not about dominating the Internet in the strictest sense of the word.
The book is nevertheless insightful on the remit it covers and I recommend it
1 of 1 people found the following review helpful
Format:Kindle Edition
I found this a fascinating insight into how Apple and Google got it so right and Microsoft got it so wrong. The book looks at the brilliant strategic thinking by Steve Jobs that allowed Apple to capture the music market and then go on to develop the iPhone and iPad. It also details how Google came to dominate the Internet so forcing Microsoft into a poor second place. What was a revelation to me is how the author explains that Microsoft had the money and resources to be successful in these new markets but the culture at Microsoft made it unable to meet these new challenges.
Highly recommended - I couldn't put it down and read it over a weekend.
Highly recommended - I couldn't put it down and read it over a weekend.
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Most Recent Customer Reviews
Witty, meticulously researched and thoroughly engrossing
Charles Arthur's witty and engaging book goes far beyond recording the ups and downs of three technology companies, it captures an era of technological history the like of which we... Read more
Published 21 days ago by K. Bairstow
A Good, Detailed Read
I read Charles Arthur's column in the Guardian from time to time so I was interested to see his take on the competition between these three behemoths. Read more
Published 1 month ago by Greg Cox
A book for the current picture of consumer computing
Charles Arthur answers the question of how bankrupt Apple became the coolest consumer brand, how a garage created Google and how Microsoft picked up on all the trends correctly but... Read more
Published 1 month ago by Mr. S. Townsley
Gripping and coherent
Like previous reviewer, I also couldn't put this down. Charles Arthur has pulled off a clever trick. Read more
Published 1 month ago by Steve M
Listmania!
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