Digital Wars and over 2 million other books are available for Amazon Kindle . Learn more
Buy Used
£2.74
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by jons_bargains
Condition: Used: Very Good
Comment: UK seller, used and in very good condition BUT does have personal inscription inside. Please read my feedback history. TO BE POSTED BY AMAZON.
Trade in your item
Get a £0.50
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet Paperback – 3 Mar 2012


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£2.99 £0.01

There is a newer edition of this item:


Special Offers and Product Promotions

  • When you trade in £15 or more you’ll receive an additional £5 Amazon.co.uk Gift Card for the next time you spend £10 or more.


Trade In this Item for up to £0.50
Trade in Digital Wars: Apple, Google, Microsoft and the Battle for the Internet for an Amazon Gift Card of up to £0.50, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 272 pages
  • Publisher: Kogan Page; 1 edition (3 Mar. 2012)
  • Language: English
  • ISBN-10: 0749464135
  • ISBN-13: 978-0749464134
  • Product Dimensions: 15.7 x 2.1 x 23.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 416,988 in Books (See Top 100 in Books)

More About the Author

Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.

Product Description

Review

"A fascinating peek inside the three most important companies of the 21st century." (Barry Collins, PC Pro)

"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our time." (Aleks Krotoski)

"Rarely do I enjoy books as much as Charles Arthur's new Digital Wars...this really excellent book builds on Arthur's journalistic work over the last 25 years, and combines deep insights about the evolution of these companies with fascinating interviews with people who have been involved from the inside in their evolution. Do get hold of a copy and read it." (Tim Unwin, Chief Executive Officer of the Commonwealth Telecommunications Organisation (CTO) and UNESCO Chair in ICT4D at Royal Holloway, University of London)

Book Description

Digital Wars investigates Apple, Google, Microsoft and the battle for the internet. It reveals what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

4.0 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

By Dr. Bojan Tunguz TOP 500 REVIEWER on 21 Mar. 2013
Format: Paperback
The last couple of decades, and the more recent years in particular, have seen a remarkable advances and achievements in all fields of consumer technology. Hardly a day passes without a news article about some new breakout gadget, website, or software being launched. The struggle in the market for the hearts and minds of the increasingly tech-savvy and interconnected users is assuming, with only a slight exaggeration, epic proportions. At stake are not only new markets and new product opportunities, but the very nature of how we live, work and interact with each other. And yet, at the core of these "digital wars" are just a handful of companies that exert an oversize influence on the rest of the tech sector. Three of these - Apple, Google, and Microsoft - have by now become the defining and dominant players, and this book explores their rise over the past fifteen years (or in the case of Microsoft a gradual decline and struggle for relevance).

There have been many books written about each one of these three tech giants, but this is the first one that I know of which explores their interactions and strategic maneuvers with the respect to the others. The book is written in a very accessible journalistic style, but it still manages to go in depth when needed explaining certain relevant technological terms and concepts. The author clearly understands the relevant technological trends and the ways that these companies have managed to capitalize on those - or not. Although I am a huge fan of technology and follow these companies and their products much more closely than the average person, this book was still able to provide me with a lot of new information and insights.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 10 people found the following review helpful By Mr B Rolfe on 16 Mar. 2014
Format: Paperback
As a regular reader of Charles articles elsewhere, I picked up the book with a certain trepidation.

Despite being a technology editor for a national newspaper, Charles appears to have little interest in Technology in general, just a very narrow focus which, without the checks and balances of a national newspaper to restrain him, turn this book in to a mish-mash as preconceived prejudices, factual inaccuracies and cherry-picked supporting data.

Some of the arguments he puts forward are simply absurd, a particular 'highlight' is the Post-PC section.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Very readable history of the rise of the modern digital age and the three key players: Apple, Google and Microsoft!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 6 people found the following review helpful By Arynth VINE VOICE on 5 Jan. 2014
Format: Kindle Edition
This is a decent overview of some of the biggest events to happen across the digital space in the last 20 years focusing mostly on search and mobile and the three big Western players in the space. It's an interesting account and Arthur puts forward some interesting interpretations - tainted a little at the beginning by relying on Malcolm Gladwell as authoritative on personalities - applied seemingly at random through the narrative.

Well, it seems random partly because the narrative itself is quite random. Roughly chronological, it focuses on a couple of big themes (search and mobile), missed opportunities etc. It's basically a flimsy framework with some very interesting nuggets - many of which are already fairly widespread, eg in the Jobs biographies - attached, though Arthur's experience in tech journalism comes to the fore with several stories from his career lacing the narrative.

This is well-written and a good read. It does feel somewhat piecemeal and it's a shame, because this writing style along with deeper research and some further analytical thought could have made for a very good overview of digital as a whole (not focused on Microsoft, Google and Apple) over the last couple of decades. Missed opportunity.

A further annoyance is that by relying on these three companies, a lot of international development in digital has been ignored. China in the last 6 or 7 years, parallel with the development of the iPhone, has made huge leaps in digital. No mention of the massive app install base in China. No mention of the absolutely huge market as yet still properly tapped by Apple and Google (for financial and ethical reasons) and Microsoft (for copyright reasons). This book would have been worthy of an extra star for throwing a Baidu or Xiaomi into the mix instead of a throwaway comment about custom Android builds.

As a result, the book feels extremely lacking. Still, very much worth a read. Just make sure you do it on a Kindle ;)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
25 of 37 people found the following review helpful By Sidhartha on 14 July 2012
Format: Paperback
First thing you need to know is that this is written by the technology editor of the Guardian. I should have known better, because I've read enough of his substandard journalism to avoid buying this book. Generally his technical knowledge is poor... but worse than this, his bias towards certain companies of the technology fruit variety is well known by all regular readers over at the Guardian website. He's well known for both persistent bias and a poor grasp of technical facts. Sadly this follows him into this book. Save your money, look elsewhere for better material.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
18 of 27 people found the following review helpful By Arthur Dent on 24 Jun. 2012
Format: Paperback
This book was an awful read. Please save your money and don't buy it. Subject matter has been done better by others.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
12 of 19 people found the following review helpful By Alberto Anzellotti on 25 July 2013
Format: Paperback
I think the author Charles Arthur is one of the biggest ignorants in IT and always wants to speak up about technology trying to sing out of the chorus but in a way that I consider not exactly witty! He misunderstand how the world goes and has no idea of what technology is. This book is a bunch of words glue together.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback