I'd recommend Digital Storytelling to anyone interested in a new medium for their message--it's both accessible and practical.
With an MBA in marketing, I was most interested in the use of digital storytelling for promotion, advertising, and branding. I am a board member of an opera company; like many arts organizations, we are trying to entice a younger audience.
For the opera company, putting our young singers online is a very accessible way to lure a younger audience already familiar with Facebook. I would like to set up a MMOG (Massively Multiplayer Online Game), a type of game I learned about in the book. In MMOGs, people take on the appearance and persona of make-believe characters and interact with each other. In one for the opera company they could portray the drama and events of opera. Who wouldn't want to be the Duke of Mantua or Don Giovanni! An ARG (Alternative Reality Game) would be terrific, too. As explained in the Digital Storytelling, ARGs tie together several forms of media to tell a story, and intimately involve players in the narrative, where they help solve a mystery or prevent a crime.
Digital Storytelling also speaks to the challenges of a Rice University chamber music presenting organization of which I am a member. While the performances attract students, this audience will not have longevity that young subscribers will. Ergo we must reach these potential members through media with which they are familiar, like the Internet.
I loved the section of the book about the kiosk as an avatar. While it is terrific for hospitalized kids, it would also be a great way to communicate with shut-in geriatrics. The kiosks could incorporate pets, family, connected adults, games, physical exercises, etc. The possibilities are without limits.
I feel that Digital Storytelling provides a detailed, articulate guide for those interested in using a new methodology to convey their message; it is a fine tool.
Barbara Kauffman, M.A., M.B.A.