I recently bought a new TV only to discover it had no analogue audio out sockets. I was really relying on connecting it to my stereo as most TVs these days have terrible built in speakers. After a little investigation I discovered both my TV and stereo share digital optical sockets and now with this cable I couldn't be happier! The sound is a definite improvement over my last set up. The cable came the next day so credit to the seller, the quality of the cable is great and could hardly be more different to the other optical cables in our home (the ones used by NTL/Virgin). It is very flexible and has a smooth rubbery feel unlike the thick, stiff cables I'm use to. 10m for this price sounds like a bargain to me.