Digital Marketing: Strategies for Online Success
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Product Description
Product Description
The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
About the Author
Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding. He has founded a series of pioneering web-centric marketing businesses across the globe and is an internationally recognised figure and a popular speaker in his field. His client list range from academic institutions to government agencies as well as smaller institutions and innovative start-ups.
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Most Helpful Customer Reviews
20 of 20 people found the following review helpful:
5.0 out of 5 stars
Insightful, useful and knowledgable,
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This review is from: Digital Marketing: Strategies for Online Success (Paperback)
I've read a lot of books on internet marketing ... and I mean a lot... and most of them are pretty tired, repeating the same old ideas and advice.
In comparison, Parkin's book is a breath of fresh air. It's a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it's clear right from the beginning that he really knows his stuff. I'm in the midst of launching a new online business, and despite having been through this whole process before (successfully) I was really struggling until I found this book. I found Parkin's emphasis on strategy especially helpful in developing a clear vision for my new business and drawing up a marketing plan that will take us successfully through launch and beyond. I only wish I'd found it 6 months ago!
12 of 12 people found the following review helpful:
5.0 out of 5 stars
Excellent digital marketing overview,
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This review is from: Digital Marketing: Strategies for Online Success (Paperback)
A surprisingly up-to-date and forward-thinking digital marketing text, I would recommend this particularly to senior executives schooled in traditional marketing who find themselves managing digital teams and projects. From social media marketing to search engine optimisation and even the bones of digital marketing program and strategy-formulation, this book walks the lay reader through the subject painlessly. I see this book as being relevant to the field for many years to come and would highly recommend it as a solid introduction to digital marketing.
4.0 out of 5 stars
Easy read, good value for money, start with this book if you're a SMB or just starting out,
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This review is from: Digital Marketing: Strategies for Online Success (Paperback)
If you're embarking on a new venture as a SMB, or if you're accountable in a business development role in a larger corporation then I recommend you read this book. The authors do an excellent job providing context to the size of the opportunity, in terms of global market reach, niche products and the ability to be a small but significant fish in a very big pond. And also what Web 2.0 really means and why consumers are now in control and why traditional marketing techniques are now obsolete.The text is a little out of date now and subjects like social CRM, Cloud Computing and the rise of Android are absent from this text. That said, I do recommend reading this, even as a skim read - there are just over 200 pages and you can much value from this book.
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