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Digital Marketing: Strategies for Online Success [Paperback]

Godfrey Parkin
4.5 out of 5 stars  See all reviews (13 customer reviews)
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Book Description

25 July 2009
The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.

Frequently Bought Together

Digital Marketing: Strategies for Online Success + Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: 1 + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
Price For All Three: 31.69

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Product details

  • Paperback: 272 pages
  • Publisher: New Holland Publishers Ltd (25 July 2009)
  • Language: English
  • ISBN-10: 1847734871
  • ISBN-13: 978-1847734877
  • Product Dimensions: 22.9 x 7.6 x 22.9 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 136,764 in Books (See Top 100 in Books)

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Product Description

About the Author

Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding. He has founded a series of pioneering web-centric marketing businesses across the globe and is an internationally recognised figure and a popular speaker in his field. His client list range from academic institutions to government agencies as well as smaller institutions and innovative start-ups.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
23 of 23 people found the following review helpful
5.0 out of 5 stars Insightful, useful and knowledgable 21 Oct 2009
I've read a lot of books on internet marketing ... and I mean a lot... and most of them are pretty tired, repeating the same old ideas and advice.

In comparison, Parkin's book is a breath of fresh air. It's a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it's clear right from the beginning that he really knows his stuff. I'm in the midst of launching a new online business, and despite having been through this whole process before (successfully) I was really struggling until I found this book. I found Parkin's emphasis on strategy especially helpful in developing a clear vision for my new business and drawing up a marketing plan that will take us successfully through launch and beyond. I only wish I'd found it 6 months ago!
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13 of 13 people found the following review helpful
5.0 out of 5 stars Excellent digital marketing overview 7 July 2010
A surprisingly up-to-date and forward-thinking digital marketing text, I would recommend this particularly to senior executives schooled in traditional marketing who find themselves managing digital teams and projects. From social media marketing to search engine optimisation and even the bones of digital marketing program and strategy-formulation, this book walks the lay reader through the subject painlessly. I see this book as being relevant to the field for many years to come and would highly recommend it as a solid introduction to digital marketing.
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2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
Basic, and sensible book, on how to apply marketing techniques in the new digital channels. Essentially "emarketing" - touching on website design, SEM, online advertizing, Email and "Buzz" marketing. Nice quick read.

However since 2009 Digital Marketing has become much more sophisticated specialized, and self-obsessed. There are now many more books on Digital Marketing available, focussing on the various aspects of Digital Marketing. Better to buy one of these!
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4.0 out of 5 stars great 14 Feb 2014
Format:Paperback|Verified Purchase
i'm currently studying digital marketing in college and this book has been very useful for assignments. it wasn't on my reading list but it has good information and is easy to read , not full of jargon like some books. it makes reference to so good case studies also.
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5.0 out of 5 stars perfect 3 Sep 2013
Format:Paperback|Verified Purchase
Really useful
will equip myself with the knowledge contained in this book to further my career prospects.

Would recommend, even for past time reading
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5.0 out of 5 stars good book 12 May 2013
Format:Paperback|Verified Purchase
great price, very quick delivery.
a must-read to everyone who wants to get involved with digital marketing or just wants to find out more about it.
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5.0 out of 5 stars Ecxellent, very well written and to the point. 11 May 2012
Format:Paperback|Verified Purchase
Digital Marketing: Strategies for Online Success

An excellent guide presenting all the essentials both for beginners and advanced online marketers.

Prof. Alkis S. Magdalinos

Amazon is, as always, outstanding in providing a wide choice and first-rate service to its' customers.
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent overview of Digital Marketing
This book offers extremely useful advice for creating a digital marketing strategy for businesses of all sizes, as well as practical advice as to how to achieve your objectives. Read more
Published on 2 May 2012 by ali
3.0 out of 5 stars felt mostly waffle
I felt a lot went into explaining history rather than focusing on key features and makes it a slow read and at times feels it is all a bit waffle to fill pages. Read more
Published on 19 April 2012 by sreece
5.0 out of 5 stars Well written and easy to understand.
As it says in my review title, this book is well written and easy to understand. It is useful to the layman and the more advanced business marketer. Read more
Published on 8 April 2012 by Mike Burton
4.0 out of 5 stars Easy read, good value for money, start with this book if you're a SMB...
If you're embarking on a new venture as a SMB, or if you're accountable in a business development role in a larger corporation then I recommend you read this book. Read more
Published on 31 Dec 2011 by James Speer
5.0 out of 5 stars Practical in format & content
A very well written book. The examples used in the book show the maturity of the writer. The book is very well structured as an intro to writing strategies and plans for online... Read more
Published on 6 Dec 2011 by Koen Verbrugge
4.0 out of 5 stars Easy to read and very informative
I got this book having no prior e-commerce marketing knowledge and I found it very easy to understand and very useful. Read more
Published on 7 Oct 2011 by Kat
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