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Digital Marketing For Dummies [Paperback]

Ben Carter (Author), Gregory Brooks (Author), Frank Catalano (Author), Bud E. Smith (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 304 pages
Publisher: John Wiley & Sons (23 Feb 2007)
Language English
ISBN-10: 0470057939
ISBN-13: 978-0470057933
Product Dimensions: 18.8 x 1.8 x 23.4 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: 96,980 in Books (See Top 100 in Books)

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Product Description

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high–impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

From the Back Cover

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high–impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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11 of 12 people found the following review helpful:

5.0 out of 5 stars It does what it says on the tin, 21 May 2007

Liz Copeland "Liz" (London, UK) - See all my reviews

This review is from: Digital Marketing For Dummies (Paperback)

If you have a website that needs updating or you are thinking of reviewing your marketing strategy buy this book. If you are even thinking about a website, buy this book. It covers the basics for complete newbies (e.g the difference beween the world wide web and the internet) but also addresses how your website can/should/might fit into your marketing plan. Find out about search engine optimisation, advertising and affiliate programes. It also covers blogging, Myspace and other things I'm probably too old to know about (but no longer will I have to ask a teenager).

A wealth of material to help you beyond the web of confusion.

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