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Product details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Professional (1 Feb. 2012)
  • Language: English
  • ISBN-10: 0071792422
  • ISBN-13: 978-0071792424
  • Product Dimensions: 16.3 x 3 x 23.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 363,636 in Books (See Top 100 in Books)

More About the Author

Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. Socialnomics made Amazon's #1 Best Selling List in the U.S. & UK only after three weeks of publication & is consistently in the Top 100 Best Selling Business Books List. Qualman is a frequently requested International speaker of the Fortune 500 and has been highlighted in numerous media outlets including: BusinessWeek, The New York Times, CNET, San Francisco Chronicle, Mashable, USA Today, Forbes, CBS Nightly News, and The Huffington Post. He has been fortunate to share the stage with Alan Mulally (Ford CEO), Lee Scott (CEO/Chairman Walmart), Jose Socrates (Prime Minister of Portugal),Olli-Pekka Kallasvuo (Nokia CEO), Julie Andrews (Actress), Al Gore (former Vice President) and Sarah Palin. He also has one of 2010's most viral videos on YouTube in "Social Media Revolution" [http://bit.ly/RTzPe]


Qualman is an MBA Professor at the Hult International Business School. For the past 16 years Qualman has helped grow the online marketing and eBusiness capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog socialnomics.com. Qualman holds a BA from Michigan State University and an MBA from The University of Texas. He is currently the Global Vice President of Digital Marketing at EF Education. He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston. Qualman is 6'6, loves to SCUBA dive and has visited 38 countries.

Product Description

From the Back Cover

In today’s digital world, you have greater individual power to become a leader, influence others, and determine your ultimate stamp on life.

In Digital Leader, Erik Qualman, one of today’s most respected social media experts, provides invaluable lessons drawn from a wide variety of sources―from the British Institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Suess―to provide digital-leadership best practices.

Practical, profound, and a remarkably enjoyable read, Digital Leader is a 21st century manifesto for leveraging technology to become a better leader and help your employees, family, and friends reach their full potential.

About the Author

Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics.com as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business.


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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 17 Mar. 2012
Format: Hardcover
As I began to read this book, I was again reminded of Oliver Wendell Holmes' observation almost a century ago, "I wouldn't give a fog for simplicity on this side of complexity but would give my life for simplicity on the other side of complexity." That was true then and is even more relevant now in an age, at a time, when many (most?) of us frequently feel overwhelmed by the complexities in all areas of our lives. In this volume, Erik Qualman identifies, thoroughly explains, and strongly endorses five separate but related habits of digital leadership, and broadly defines "leadership" to include but by no means limited to one's supervisory responsibilities in the business world. Probably for the first time in human history, a person's private and public life are one and the same. This is what Starbucks CEO Howard Schultz had in mind when he learned that a highly confidential executive memo had been leaked: "Nothing is confidential. This is the new reality."

Here are the STAMP habits. Qualman devotes a separate chapter to each:

SIMPLE: "Make everything as simple as possible but no simpler." Albert Einstein
TRUE: Be true to your passion, with values and behavior in alignment
ACT: "Vision without execution is hallucination." Thomas Edison
MAP: Know how to get from where you are to where you want to be
PEOPLE: The greatest success is achieved in collaboration

I especially appreciate Qualman's skillful use of various reader-friendly devices that serve four very important functions: they highlight what is most important, they consolidate key points in context, they provide valuable supplementary information, and they facilitate, indeed accelerate frequent review later.
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1 of 1 people found the following review helpful By Shak Gohir on 2 Jan. 2012
Format: Kindle Edition Verified Purchase
This is an excellent read. Erik provides a framework for living life in a digitally networked world. One in which our social and business circles are increasingly fusing. We leave behind us a permanent digital trail, both by what we may publish about ourselves online and what others may - creating opportunities to enrich our lives, greater transparency of our actions and new risks. Erik's framework once you grasp it is simple, comprising of a set of innate principles, values and approaches that successful leaders naturally use and apply. Erik discusses and places these in the reality and context of today's digitally connected world.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 70 reviews
8 of 8 people found the following review helpful
What works in the real world matters in the digital world. 1 Jan. 2012
By Mark P. McDonald - Published on Amazon.com
Format: Hardcover
Erik Qualman's book Digital Leader reboots many of the habits of highly successful people into the digital world. The book focused on the acronym STAMP to organize his recommendations for how you build your reputation in the digital world. The book is organized around these principles: Simple, True, Act, Map and People which are discussed in terms and with examples found in other books about personal productivity and success. If you have read other books about personal success, then you will recognize many of these stories and ideas.

Digital Leader does not discuss how you use social media and online tools for success as much as restating prior principles. If you want to know if non-digital leadership practices translate into social media, then this book will assure you that you can translate personal analog success into the online environment.

The book is largely filled with pre-existing advice about time management, email management and reminding you to be professional online. Qualman makes his points largely by related stories taken from others and other publications. For example he quotes Bill Clinton, Ronald Reagan, Ray Kroc and others who were leaders in the analog world but not digitally.

This is not a bad book, but rather given the topic of Digital Leadership I was expecting much more both in terms of what it means to be a leader and what it means to be digital. If you are looking for a book that will help you understand how to engage people and your organization using digital media, then I would suggest Zarrella's Hierarchy of Contagiousness. Zarrella's book provides better actionable advice for those looking to actively participate in social media.

Qualman's book is better aimed at those looking to understand how to personally work in a digital environment. This is a book that will translate rather than challenge your views on personal and professional into the digital world. Qualman has focused more on wrapping a self-help book in digital clothing. Not a bad thing and valuable if the digital world intimidates you, but there is more to being a digital leader than this book covers.
6 of 6 people found the following review helpful
Enlightening and Thought Provoking 29 Dec. 2011
By William Klein - Published on Amazon.com
Format: Hardcover
This is the next book after Socialnomics by Erik Qualman. While it touches on social media, this book isn't a social media book. Rather it gives insights into how to have technology work for you rather than you work for it. One of my favorite parts is the research the book shows around why multi-tasking can often make you less productive (an area I clearly need to work on)!

I found the book to be an easy read as well and one that still has me thinking about ways I can leverage the digital age to get more of myself and others in my organization.
9 of 11 people found the following review helpful
Avoid if poor editing bothers you 4 May 2012
By Kara - Published on Amazon.com
Format: Hardcover Verified Purchase
This book shows you how to be a leader in the digital age and provides "keys" to do it. The keys themselves boil down to: keep it simple, be true to yourself, be decisive, set ridiculous goals and stick to them, and put people first. None of them are particularly groundbreaking, but they were aggregated well from other business books and presented in an engaging way. Although those parts were more like a business primer than a book in its own right, I still enjoyed them.

Another reviewer said that this had good advice for "baby boomers" but was nothing new for the already computer savvy. This may be true, but based on how many public Facebook pages there are with people posting things they clearly don't think are public, maybe there are fewer "computer savvy" people out there than we think. Some of the tips and tricks (like using LIFO for emails, managing your online presence) aren't anything new, but they are definitely things people need to know. The digital-related information comprised only a small part of the book which made me wish it had a different title. When a book is called "Digital Leader," its readers are going to expect digital content.

I still would've rated this more stars if not for the EGREGIOUS editing errors. There were many, many missing commas that made some sentences difficult to read. This was a sentence: "To help sell an original deal to Starbucks's owner Howard Shultz." Yes, that's the whole sentence. And the very worst of all was the paragraph that referred to both "Rosey Grier" and "Rosie Grier." Incredibly distracting. I've never stopped reading a book because of editing mistakes, but I almost got there with this one. Come on--these are basics!

Qualman, I'll read your next book, but only if you get a new editor.
4 of 4 people found the following review helpful
Great book! 21 Dec. 2011
By Book Lover - Published on Amazon.com
Format: Hardcover Verified Purchase
What a terrific book! It holds your interest from the minute you start reading. I especially enjoyed the quotes and real-life examples of famous people in the business community. I recommend this to everyone, teachers, businessman/women, teenagers and homemakers. You will take away a lot of ideas to use in your life.
4 of 5 people found the following review helpful
Digital Leadership Without Boundaries 29 Nov. 2011
By Steve Amoia - Published on Amazon.com
Format: Hardcover
"Neil Armstrong, for example, was the first man to walk on the moon and a stamp was created, chronicling the event. Few people, however, attained this level of notoriety. The digital age has changed this concept: now every single one of us has a digital stamp. This new stamp is not simply reserved for the Gandhis or Elvises of this world and has greater reach than ones derived of paper and glue." Erik Qualman, page 1

The author's introductory quote reminds us of the stark new reality of the digital age: We will be "stamped" regardless if we own a computer or not. The electronic environment allows us and others to paint positive and negative images that may last into perpetuity. In this excellent book, the author tells us how to navigate the digital waters like a seasoned mariner.

Detailed Format

There are five sections with seventeen chapters along with detailed endnotes and index sections. The author's introduction and conclusion were very brief. His writing style is positive, informative, educational and full of well-sourced facts. Professor Qualman makes his varied content interesting and useful to the reader. "Digital Deeds" and "Life Stamps" sections help to reinforce learning points from a chapter or an intriguing subtopic.

Practical Advice

One of the most salient features of this book was its practical advice. From how to de-clutter your email inbox, things that recruiters mine online during a job application, how to ask for genuine feedback or adjust your camera for the best Skype experience, the author shows you solutions. The author also included generous examples and success stories from the lives of leaders such as Jeff Bezos, Steve Jobs, Ray Kroc, Nelson Mandela and Howard Schultz, respectively.

A Plethora of Inspirational Quotes

Another educational feature of this book was the liberal use of famous quotes in the chapter headings and sidebars. These help to prepare you for the subsequent themes and are also thought-provoking. For example, "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart," on Page 127 by Nelson Mandela. And "I failed my way to success," on page 145 by Thomas Edison.

An Area for Improvement

This book had a very brief introduction. Given that there were seventeen chapters and over 250 pages of excellent content, the cursory nature of the introduction was surprising. A more-detailed introduction and/or a section synopsis would have provided the reader with a point of reference.

Notable Quotes

"Some text message and watch the news while having dinner. This is the worst for the brain, yet some people actually believe that multitasking improves their brain's ability like exercising a muscle. When, what it really does is overload the brain chemicals we need, and overload the nervous system." Page 16

"To truly see the influence of complaining and criticism, it sometimes is helpful to look at their converse, the power of encouragement. Many executives overlook this concept, which is astounding for a number of reasons, including that encouragement is free. Digital tools make the distribution of encouragement easier. Don't wait: Shower you friends, family, employees, and co-workers with digital bouquets today." Page 42

"It's prudent to follow the old carpenters' saying 'measure twice, cut once.' With digital communication, measure your words twice, post once." Page 54

"Two years into their retirement, 78 percent of former NFL players are bankrupt or under financial stress because of joblessness or divorce. Within five years of retirement, an estimated 60 percent of former NBA players are broke." Page 104

"Innovation distinguishes between a leader and a follower." Steve Jobs, Page 154

"It's easy to have principles when you're rich. The important thing is to have principles when you're poor." Ray Kroc, McDonald's, page 204.

"If you reach out to customers digitally you will be amazed by the results. In the rare instance where this action doesn't work, remember to move on quickly. There are many other faithful followers to engage. Don't ignore positive posters." Page 237

Digital Leadership Without Boundaries

This book's theme is digital leadership but its lessons and advice can be applied across many physical and electronic boundaries. Professor Qualman has written an important work about human nature that will benefit readers from diverse backgrounds.

Please Note

A McGraw-Hill representative provided me with a complimentary review copy of this book. I was not monetarily compensated for the review by any party that would benefit from a positive analysis.
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