This book reads like a wired magazine article. Its envagelical tone betrays a decidely unacademic agenda. At times it feels like you are reading a brochure for Prensky's company rather than an objective evaluation of the capabilities and possiblities of Game-Based Learning. It rarely considers contrarian points of view and when it does, only in passing. That being said, it does contains some interesting ideas. Unfortunately, there are not enough ideas to warrant the book's heft, and the few ideas that it does contain are elaborated and repeated ad naseum. Prensky is unabashed by this and readily admits it in the intro: "You will find thoughout this book that many of the key ideas are repepated and illustrated in different ways and examples. This repetition is deliberate. Winston Churchhill counseled that "if you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time-- a tremendous whack ". It appears that this quote is more of a justification though than a reason because he later ironically criticizes such reduncacy in corporate training materials: "There was at one time a company that specialized in reducing the length of corporate tapes so they could be listened to more easily. They were typically able to get an hour's lecture or speech down to 10 or even 5 minutes of real content." I feel that the same could easily be said for this book through more aggressive editing. Furthermore, the various chapters often feel disjointed as if they were constructed as atomic articles (or pieced together from such), rather than as parts of an integrated whole. And I am generous in attributing the original source to articles. My suspicion, based on Prensky's copious overuse of bullet-lists, are that many of the chapters had their odious origins within powerpoint slides. He also too often relies on quotations as support for his views when the people being quoted are not credible academic authorities but rather people running companies with a similar agenda to Prensky.