Digital Engagement and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Digital Engagement on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty [Paperback]

Leland Harden , Bob Heyman
3.0 out of 5 stars  See all reviews (1 customer review)
RRP: £16.99
Price: £16.26 & FREE Delivery in the UK. Details
You Save: £0.73 (4%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 24 July? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition £14.73  
Paperback £16.26  

Book Description

1 Jan 2009
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media.

Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.


Customers Who Bought This Item Also Bought


Product details

  • Paperback: 256 pages
  • Publisher: Amacom (1 Jan 2009)
  • Language: English
  • ISBN-10: 0814410723
  • ISBN-13: 978-0814410721
  • Product Dimensions: 23 x 19 x 2 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 563,696 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

Discover books, learn about writers, and more.

Product Description

Review

"The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn't overwhelm you with theory or numbers. Case studies included throughout show you how effective a strategy can be or how it can backfire." --"Online Magazine"

From the Back Cover

In an age of overwhelming Internet competition, we all face the daunting challenge of understanding how to engage customers online. In Digital Engagement, online marketing pioneers Leland Harden and Bob Heyman team up to show you how to leverage search engine optimization, affiliate marketing, and all of the Web 2.0 tools you need to compete in the digital marketplace. Filled with the latest advice on maximizing online marketing efforts, plus the lowdown on social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows you how to:

stop burning money on web ad campaigns that don’t deliver • tweak your website to improve conversions and traffic flow • master proven strategies for online consumer word-of-mouth to generate buzz and improve brand recognition 

Featuring case studies from companies like Toyota and Tommy Hilfiger, and lists of key vendors for online marketing software, Digital Engagement offers a truly comprehensive guide to making the most of all the new online marketing tools. 

 

Leland Harden and Bob Heyman cofounded Cybernautics, a standard-setting new economy marketing agency that launched some of the biggest brands on the web. Harden is Vice President of Institutional Advancement at Hardin-SimmonsUniversity. He lives in Abilene, Texas. Heyman is Chief Search Officer at Mediasmith, a leading media buying, plan­ning, and strategy agency. He lives in Sausalito, California.

 

Early Praise for Digital Engagement:

 

“Harden and Heyman turn traditional marketing upside down by offering dozens of clever, thought-provoking strategies for captivating consumers online. Digital Engagement is a well-researched, practical guide to marketing in the new millennium. I ordered copies for everyone on my key staff. You’ll want to do the same.”

— Bertina Ceccarelli, Senior Vice President, Marketing and Resource Development, United Way of New York City

 

“A few business books a year make their way to my hand-picked library of must-reads. Digital Engagement is such a book. A blend of provocation for the strate­gist and clear guidance for the practitioner—delivered by gentlemen with the creds, roots, and industry intelligence to make the experience stick. Read this book. Its applicable wisdom will far outlast your read.”

    Kendall Allen, Managing Director, Incognito Digital

 

“Marketing success today means understanding the digital world. It’s an exceptionally fast-paced evolving arena, with options that are constantly colliding with conventional marketing tactics. Knowing how to choose among them, and where to turn for specific insight, is the mark of true marketing genius. With this book, you can be an expert and have the answers based on real-world marketing programs. Learn how to address the opportunities and where to find the right tools—online.”   

— Adrienne Skinner, Vice President, Partner Sales, Comcast Interactive Media

“The best learning in life comes from experience. Within these pages, you have the wisdom and prac­tical knowledge of two entrepreneurs who set the standards for Internet marketing....”

— Jeff Sandefer, Master Teacher, ActonSchool of Business


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

5 star
0
4 star
0
2 star
0
1 star
0
3.0 out of 5 stars
3.0 out of 5 stars
Most Helpful Customer Reviews
3.0 out of 5 stars Quick read but superficial 23 Feb 2011
Format:Paperback
Digital Engagement is a quick read, but somewhat superficial book about online marketing. It may be recommended if you need a quick overview of the possibilities of engaging your customers online. Especially the chapters on social media marketing and web video works fine as a general introduction, although they are a bit outdated at the time of reading.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  15 reviews
3 of 4 people found the following review helpful
5.0 out of 5 stars Eye opening revelation... 25 Feb 2009
By Teri J. Hartrum - Published on Amazon.com
Format:Paperback
Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
While I am an accomplished entrepreneur having owned three successful businesses I admit I was intimidated by trying to wade through the new and expanding world of internet marketing. There isn't a day in my life that I don't access the internet for one reason or another but I had not even scratched the surface when it came to utilizing the power of this beast to build my business. That is until I ran across Leland Harden's "Digital Engagement". This book not only laid out a path for me to navigate towards success with internet marketing it gave me tools that I implemented that very day that changed the course of my business, literally. I went from no presence (not even a website) to getting in front of 80,000 qualified customers and actually interacting with 33 of them that showed an interest in my store within 3 days and for only $20. Amazing. Needless to say the door has been opened and it is because of "Digital Engagement". I am personally purchasing a copy of it for my close friends that have a need for business expansion. When I purchased the book for myself I had an event planned in my store and was concerned because I had very little interest. I ended up with over 50 customers in the store and sales were through the roof. Thanks guys, thanks for brining the "world wide web" to my backyard and showing me how to work it!!
[...]
2 of 3 people found the following review helpful
5.0 out of 5 stars A must-read for marketing professionals! 25 Feb 2009
By Alex Pryor - Published on Amazon.com
Format:Paperback
This book is a fantastic resource. Harden and Heyman freely share their excellent research, which they put in front of you in a straight-forward, easy to follow format. So many of the books in this space focus too heavily on concepts rather than concrete examples, or lapse into techno-babble that is really irrelevant to me as a professional. I LOVED Digital Engagement for its practical, 'news you can use' approach. I know I can take the concepts, strategies, tactics and tools discussed in this book, and apply them to my job right now.
5.0 out of 5 stars Comprehensive discussion of Web marketing 7 July 2009
By Rolf Dobelli - Published on Amazon.com
Format:Paperback
Leland Harden and Bob Heyman's authoritative guide is exciting some of the time, rather boring other times, and absolutely essential for anyone working in online marketing, branding, public relations (PR) or community building. getAbstract recommends it to all contemporary marketing professionals and anyone else who is trying to shape a coherent policy for engaging consumers online. When the book is dull, it is dull for the same reasons it is so essential: In places, it is a reference work, which you might consult regularly in short bursts, rather than read through in its entirety. Given that, the index should include each person and Web site the authors mention but, alas, it does not. The book is exciting because it provides two related, necessary pieces of information: specific guidelines for developing online campaigns and tools for measuring their success. If you read it, you'll be able to plan consistently, maximize your online PR investment and track how you've done.
5.0 out of 5 stars Any library strong in business or computer marketing strategies needs this! 11 May 2009
By Midwest Book Review - Published on Amazon.com
Format:Paperback
DIGITAL ENGAGEMENT: INTERNET MARKETING THAT CAPTURES CUSTOMERS AND BUILDS BRAND LOYALTY is for marketing managers and startup entrepreneurs who want to stay current in cyber-marketing. Tips on how to more effectively use the latest technologies come from online marketing gurus who cover everything from building the better website to keeping connected through phone screens and more. Any library strong in business or computer marketing strategies needs this!
5.0 out of 5 stars Incredible insight into marketing through new media 21 April 2009
By Misty S - Published on Amazon.com
Format:Paperback|Verified Purchase
Digital Engagement is well crafted and highly respected in leading areas of global commerce. It is critical in our Internet-driven marketplace to understand how to effectively leverage new media. This book hits a homerun with winning strategies for those who are just beginning on this road and also for those of us who are trying to stay ahead of the pack. This book shows that Leland is still on the cutting edge of new media and his insight can make a big difference in marketing strategies. I highly recommend this book.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback