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Digital Economy: Promise and Peril in the Age of Networked Intelligence Hardcover – 1 Oct 1995

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Product details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Inc.,US; 1st edition (1 Oct. 1995)
  • Language: English
  • ISBN-10: 0070622000
  • ISBN-13: 978-0070622005
  • Product Dimensions: 18.8 x 3.8 x 23.1 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 449,653 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


A marketing guide for businesses seriously considering a move onto the information highway.''

From the Back Cover

Praise for The Digital Economy:

"The new economy is all about competing for the future. . .the ability to transform businesses into new entities that yesterday couldn't be imagined and that the day after tomorrow may be obsolete. If thoughts like that scare you, then The Digital Economy should be on your 'must read' list­­The Wall Street Journal

"Cyberguru to numerous Fortune 500 companies, Tapscott has packed his book with stories about businesses that succeeded and others that failed­­in getting wired. The Digital Economy will be big among information technocrats, but the book is cogent enough to deserve a larger audience"­­Wired Magazine

"With the publication of his earlier work on information technology, Don Tapscott established a reputation as one of the world's leading 'cyber-gurus'. His new book will provide fresh insights into a field in which he has become an expert: the ways in which the Digital Revolution can change the way we live, learn, work, and communicate."­­former Vice President Al Gore

"For the business leader overwhelmed by the bombardment of disjointed facts, misinformation, and hype about the digital revolution, Don Tapscott's book is a godsend­­and it's fast-paced and interesting reading to boot."­­Dick Notebaert, Chairman Ameritech

"A fascinating and sobering look at our undeniably digital future. The book is a timely and incisive assessment of the digital revolution: how we got where we are today, where intelligent networks will take us in the future, and most importantly, why it matters."­­Gerald H. Taylor, President MCI Communications Corporation

"Tapscott makes the new virtual economy feel real. . .it's a pragmatic guide to the digital world of the future."­­Esther Dyson, Chair Electronic Frontier Foundation

"If you plan to be alive during the next decade and want to understand the world you'll be living in, you should definitely read this book. It will scare you and excite you. Best of all, it will teach you how to succeed in a dramatically different environment."­­Lewis F. Platt, Chairman, President, and Chief Executive Officer Hewlett-Packard Company

--This text refers to an out of print or unavailable edition of this title.

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When the Atlanta-based rock band R.E.M. went on tour in 1995, the first time the supergroup had played so extensively in five years, much of the promotional efforts was focused on the Internet. Read the first page
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Customer Reviews

4.1 out of 5 stars

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By BookMaven on 7 Jun. 2007
Format: Paperback
I am a university lecturer (retired). This textbook has been seminal in my delivery of an Honours final year module at a modern British University. Students have uniformly said the text "opened their eyes" and helped them "make sense of the world they are in" and understand "the changes taking place around them". This book is a look, a great sweep of a look, at the digital vista in Don Tapscott's mind's eye.

Don Tapscott's 12 themes pick out the major changes in the Digital Economy. These are Knowledge, Digitisation, Virtualisation, Molecularisation, Integration/Internetworking, Disintermediation, Convergence, Innovation, Prosumption, Immediacy, Globalisation and Discordance. Yet 12 years on from the book's first publication date in 1995, these themes are ever new.

The convergence of computing, communication and content has created a new world. The digital computer communication system we call The Internet and the new industries, like Google, that publish and search the content therein - all are part of the world we are in. This is the world we are living in and we need to understand what is happening around us.

Over seven years I have used this book and cannot recommend it highly enough. It leads directly to a study of many dichotomies in the modern world. Examples are Proprietary Software v Open Source products, Copyright v Creative Commons, Predictable Behaviour v Intriguing Behaviour, Business Models based on physical assets v Business Models based on intangible assets, top down control v bottom up change - and so much more. Perhaps a dichotomy is lacking - one that looks at Conformity v Creativity.
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2 of 2 people found the following review helpful By A Customer on 18 Feb. 1999
Format: Paperback
I have never considered myself an information "technocrat", but I realize that technology, or more accurately, the effective use of technology is critical to success in business. Books written on technology usually intimidate me with technical details that might as well be written in a foreign language. So, when Don Tapscott's book, The Digital Economy, was recommended to me, I purchased the book thinking it would not hold my interest for more than two chapters. Instead, I was pleasantly surprised by a book that grabbed my attention and would not let go. With a balance of case studies, statistical information, and his own model of the new digital economy, Mr. Tapscott wrote a book that describes the opportunities and pitfalls of the new networked economy. For business leaders grappling with the globally networked economy, this book helps put it all in perspective.
As a sequel to his earlier bestseller, Paradigm Shift, Mr. Tapscott takes a strategic look at the technological advances society is making, focusing on how they change the way we interact, communicate, conduct business transactions, learn and play. Mr. Tapscott explains that we are on the brink of a revolution as networked intelligence, coupled with human intelligence, create new economic and societal possibilities. Like the agricultural and industrial age before it, the digital revolution will change the rules of business and the structures that support human interactions. Speed of innovation and flexibility on a grand scale will become critical to success in a digital economy. Product life cycles will be measured in weeks or days, and disintermediation will be a continuing trend that could lead to systemic unemployment.
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1 of 1 people found the following review helpful By A Customer on 5 Jun. 1997
Format: Hardcover
Don Tapscott's "The Digital Economy" is a wish list. In fact, it's everybody's wish list. Tapscott vision of the future is not too far from an episode of Star Trek. However, he failed to mention one major requirement for this Digital Economy to happen and that is the issue of bandwidth. For simple concepts such as video conferencing to happen in a practical sense, you'd need bandwidth. It may be practical in a local network for video conferencing to span across the globe, we're talking very fat pipes to carry to carry all that video information and I do not see that happening for awhile. Maybe in 10 years.

Generally, this book is oversimplified and by and large, a written reinforcement of current beliefs and thinking. ("The new economy is a knowledge economy" he writes. Anyone who does not already know that, raise your hand!) Tapscott's concepts and vision are idealistic, to say the least. Perhaps even naive. He does not address many issues that currently plague most developing countries such as infrastructure, bandwidth, politics, and the culture. It is almost like his idea of a global digital economy is the US digital economy with no concerns of whether other countries would want to participate in it.

Contrary to those who say that this book has very little techno-jargon, I beg to differ. There aren't many useful technical jargon but there are enough "technical" words in the book for those who are not Net-savvy to think that this is a technical book and heaven forbid, should they use this as a reference. (eg. HTML, "hotlinks.")

Take, for example, the "Highway Analogy Madness" (p.23) I find that grossly unnecessary. It is a list of unheard-of or hardly used terms.
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