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Digital Disruption: Unleashing the Next Wave of Innovation
 
 

Digital Disruption: Unleashing the Next Wave of Innovation [Kindle Edition]

James McQuivey , Josh Bernoff
4.5 out of 5 stars  See all reviews (13 customer reviews)

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Review

"I have studied disruptive innovation for more than two decades. Here, McQuivey offers insights about disruption--and about the accelerating pace of disruption--that I truly hadn't understood before. This is a very important book about what tomorrow holds in store; it shows us both what will happen and how to address it. I recommend it enthusiastically." --Clayton Christensen, professor, Harvard Business School, and author of The Innovator's Dilemma

“As James McQuivey says, ‘Digital disruption is not only a possibility for your company’s future but the only possibility.’ Once you accept that premise, decisions that previously seemed courageous or outrageous will instead appear to be rational and inevitable. James offers a road map for business leadership in the digital age that is thoughtful, inspiring, and liberating.”—Baba Shetty, CEO, The Newsweek Daily Beast Co.

“There is a powerful change happening in the way we consume and process information. It’s a democratizing force that is drowning out the oligarchy of media who have told us what’s important and what to think. It is incumbent upon all of us to master this new method—and to take the power into our own hands. James’s book is an important step in that direction.”—Cory Booker, mayor, Newark, New Jersey, and co-founder, #waywire

“In Digital Disruption, James McQuivey persuasively demonstrates how to shift your mind-set by thinking and acting ‘disruptively’ in order to drive radical change to best meet the future needs of your consumers."—Markus Dohle, chairman and CEO, Random House

“As McQuivey vividly shows, advances in hardware and software have totally changed the way we do business and the way we live. This valuable book helps business leaders join this accelerating revolution and transform their relationship with customers.”—Kevin Rollins, former CEO, Dell, Inc.

“Technology disruption used to affect other people, not you. No longer. This is a frightening and useful manifesto about how the rapid changes in technology are going to overturn every corner of the world as we know it—and how you can take advantage of that.”—Seth Godin, author of The Icarus Deception

“Many Fortune 500 companies that existed three decades ago are now gone. If your company is to survive the next decade, read this book ASAP to learn how to innovate faster, better, and cheaper—or else, you will succumb to digital disruption.”—Navi Radjou, coauthor of Jugaad Innovation and From Smart To Wise

"In his new book, James makes a compelling argument to think beyond change for change's sake and instead focus on giving customers what they truly want. This book is a must-read for anybody who wants to succeed in the next era of consumer technology."—Jim Lanzone, President, CBS Interactive

“James McQuivey issues a provocative mandate for business—disrupt yourself or be victimized by legions of innovators with widespread access to low-cost digital technologies. He not only describes the digital disruptor’s handbook, he provides many examples on how disruptors create deeper, more sustaining connections with customers. The book is both smart and practical.”—Scott E. Howe, CEO and President, Acxiom

“Disrupting healthcare as an industry has become a national imperative. Forrester’s book, brilliantly analyzing the anatomy of disruption, is just what the doctor should have ordered.”—Roy Shoenberg, MD MPH, CEO/Founder, American Well

Product Description

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready?

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.

James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you.

McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem.

Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit.

Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts.

With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.


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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
12 of 15 people found the following review helpful
By Tarek
Format:Paperback|Verified Purchase
"Instead of asking How can we make a new product that we can successfully sell? the disruptor asks: How can we give people something they really want". Replace "Make" with "Give", "Product" with "People" and "Sell" with "Want".

This sentence summarises the main idea of the book. In digital age, the cost of producing new products is much lower than it was one decade ago. And the author is not only talking about digital products, but analog ones too. Hence, it is all about innovation now. People want experience rather than products. It doesn't matter if you make it, or if you can partner with others and use free tools to give that experience to your users. Your focus should be on what your users want rather than on what you can produce and sell. The two concepts seem to be similar, but if you think about it, you will find them leading to different set of priorities when you are trying to innovate. The author added later on, "R& D teams have a tendency to confuse product features with customer benefits. They assume that more features equals more benefits. This is not true".

One other quote that I liked is, "When companies adopt technology, they do old things in new ways. When companies internalize technology, the find entirely new - disruptive - things to do".

He also set some differences between two concepts of innovation. Incremental versus adjacent innovation. Incremental innovations focuses on the the current product you have, the current customers you target, and the current process you use to make your products. Whereas, Adjacent innovation leads you to explore new markets, and new experiences to offer to new users.
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Format:Kindle Edition|Verified Purchase
I find it very interesting reading. It certainly focuses the mind on current developments in business and the use of technology to innovate. I would give it five stars but for the fact that it occasionally sounds like a promo for the author's training consultancy, and sometimes seems to imply that only radical innovation especially using apps will do, when in fact good creativity can be a little retro in approach. Very useful book nevertheless, with some new ideas such as his model of human motivation.
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3.0 out of 5 stars Forget Kindle (at least on Android) 18 Aug 2014
Format:Kindle Edition|Verified Purchase
The book may be 5 stars for all I know. HOWEVER THE PROBLEM IS WITH KINDLE NOT WITH THE BOOK.
I can't actually get it onto my Android phone to read it. I can get it onto my PC to read it but then I might as well buy the book - at a much higher cost.
Unfortunately I got this at 99p and if my technical troubles were resolved it would cost me £4.58 to buy it again.
Is this an Amazon scam or is the Kindle technology hopeless?
Google reader anyone?
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5.0 out of 5 stars Fast, to the point. 20 April 2014
Format:Kindle Edition|Verified Purchase
Nice examples. Doesn't repeat itself, or pad out the book to make it bigger which is a huge relief, i'm so bored of books that could be shorter. Interesting ideas and fast pace. Recommended read, similar to Seth Godin type, look forward to what's coming in the future, gen x and the boomers (if they are still in the game) need to think fast.
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5.0 out of 5 stars excellent 30 Mar 2014
Format:Kindle Edition|Verified Purchase
Hugely thought provoking read. Made me reappraise my approach to innovation when looking for new business ideas. Buy this book
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Format:Kindle Edition|Verified Purchase
A lot of companies don't realise the change that is happening, and coming their direction right this minute. This book not only helps identify the opportunities of this new wave of business, but puts it into actionable tasks and processes that anyone in a company can drive forward.
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8 of 11 people found the following review helpful
5.0 out of 5 stars Fantastic and not at all technical 11 Mar 2013
Format:Kindle Edition|Verified Purchase
As a self-confessed disruptor I thought this book provided an excellent outlook on some of the places we're headed. Probably a lot faster than we know. The book focuses on the business to consumer market which I think is correct as that's where it's clearest what is going to happen and I found the coverage insightful and clear. The required mindset for progress is clearly brought out and it is massively at odds with the typical protectionist approach that most large companies are using to try and protect and leverage competitive advantage. While there isn't much coverage of the B2B space I think it's fairly easy to apply the same basic trends there, albeit probably at a slightly slower pace.

However a sequel is required is to try and address the impact of all this change on Government and probably investing and wealth distribution. I think anyone who thinks they will not be seriously disrupted is ignoring a major opportunity. The extent and pace of that change is harder to predict. Hopefully it will be signifcantly for the better. Democracy, politics and nationalism offer significant opportunities for disruption and improvement. It seems inevitable that social networks will evolve into decision making platforms that adopt real power simply through the massive numbers inolved.

My only criticism of this book as with so many at present is that they fail to verbalise or digitise the key point of all this human progress. If we all work together we will be able to enjoy very much longer, happier and healthier lives and it's in all our interests that we figure out how to do this sooner rather than later.
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