How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start–up journey begins here. From the bestselling author of The Small Business Start–up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy–to–implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up–to–date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers–Wright, CEO of Kiddicare.com, and MD of Morrison.com (non–food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step–by–step process of refining their start–up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
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‘A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit…a solid practical guide.’ (TalkBusiness, July 2012)
From the Back Cover
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start–up journey begins here. From the bestselling author of The Small Business Start–Up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy–to–implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: Assess whether your business idea will work online/digitally Choose the right business model for your proposition and avoid wasting time Assess demand, viability and uncover untapped needs and gaps in the market Build a usable, engaging website and mobile app Create a buzz using social networking Drive high quality traffic to your site and convert visitors into paying customers Use search engine optimization (SEO) and marketing (SEM) tools effectively Raise finance and protect your business Build and maintain a strong brand Recruit and retain a strong team Sell the business of find a suitable successor “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.”— Scott Weavers–Wright, CEO of Kiddicare.com, and MD of Morrison.com (non–food) “If you read just one book on digital business, make it this one… It is inspirational, informative and interactive in equal measure. Highly recommended!”— Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step–by–step process of refining their start–up ideas and building a solid business.”— Elizabeth Varley, Founder and CEO of TechHub
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By S. Minchin
VINE™ VOICE
Format:Paperback|Amazon Vine™ Review
(What's this?)
As someone looking to start up a website, this book has proved invaluable to someone with no experience in setting a site up. It goes from the basics of how to begin, right up to exit strategies at the other end. It does assume that the reader will do a certain amount of their own homework on specifics, but other than that it covers pretty much everything in a readable and informative manner. The only criticism I have is sometimes the language is too business jargon oriented for the complete novice, however it's nothing that a little googling won't solve and besides, if you're starting up a business some research is required anyway!
Highly recommended.
Highly recommended.
1 of 1 people found the following review helpful
By M. D Roberts
VINE™ VOICE
Format:Paperback|Amazon Vine™ Review
(What's this?)
I found this workbook to be very well written, inspirational, informative and difficult to put down. It covers every conceivable aspect for anyone considering a digital business, and the major sections are self-explanatory;
Part 1. Starting up your own digital business - with specific minor sections devoted to providing advice on to how to "create and evolve your concept", "choosing your business model", "creating a business plan" and "how to fund your venture".
Part 2. Building your business - providing information/sections on how to build your website, your team and your own brand.
Part 3. Running and growing your business - dealing with "effective online marketing", how to measure/improve your marketing and ultimately "selling up" (selling, or passing on your business at the appropriate time, to the right buyer at the right price).
Having covered all these areas in considerable detail, while providing a wealth of knowledge and information based upon obvious experience, the workbook culminates in what is described as the "definitive online business success checklist". This is an essential factor by which the reader can easily measure if they have dealt with all the relevant sectors pertinent to their prospective enterprise.
While illustrating a number of appropriate examples, this workbook provides advice in what it calls the "journey of an idea", the "stepping stones" of dealing with your chosen business model, and the presentation to the customer/audience etc.. However, it soon becomes apparent that there is one factor missing from the study - that is the "idea" itself.
The "idea" is something that the individual themselves must provide, and something to which they must be prepared to devote the relevant energy. If only the "idea" could be provided for us, we would all be potential millionaires. But it is the "idea" that is clearly the factor which separates those who embark upon this journey, and those who just dream of doing so. If you can provide the "idea", this workbook will be of immense assistance to the individual as they embark upon their journey. It is that good.
Part 1. Starting up your own digital business - with specific minor sections devoted to providing advice on to how to "create and evolve your concept", "choosing your business model", "creating a business plan" and "how to fund your venture".
Part 2. Building your business - providing information/sections on how to build your website, your team and your own brand.
Part 3. Running and growing your business - dealing with "effective online marketing", how to measure/improve your marketing and ultimately "selling up" (selling, or passing on your business at the appropriate time, to the right buyer at the right price).
Having covered all these areas in considerable detail, while providing a wealth of knowledge and information based upon obvious experience, the workbook culminates in what is described as the "definitive online business success checklist". This is an essential factor by which the reader can easily measure if they have dealt with all the relevant sectors pertinent to their prospective enterprise.
While illustrating a number of appropriate examples, this workbook provides advice in what it calls the "journey of an idea", the "stepping stones" of dealing with your chosen business model, and the presentation to the customer/audience etc.. However, it soon becomes apparent that there is one factor missing from the study - that is the "idea" itself.
The "idea" is something that the individual themselves must provide, and something to which they must be prepared to devote the relevant energy. If only the "idea" could be provided for us, we would all be potential millionaires. But it is the "idea" that is clearly the factor which separates those who embark upon this journey, and those who just dream of doing so. If you can provide the "idea", this workbook will be of immense assistance to the individual as they embark upon their journey. It is that good.
By badger
VINE™ VOICE
Format:Paperback|Amazon Vine™ Review
(What's this?)
This is a practical book covering a lot of useful subject for anyone interested in start-ups. Topics range from: "How do I know if my idea will work? How do I decide on the business model? How do I find my audience?" to "practical guides to starting up a digital business". The book covers the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success.
Most Recent Customer Reviews
4.0 out of 5 stars
A very practical guide to starting up a website
Note: this book describes how to set up an e-commerce web site that sells physical items or services. Read more
Published 5 months ago by Mr. R. D. Turner
5.0 out of 5 stars
Roll up your sleeves & get to work
If you have the inspiration for a digital business and are ready to get your hands dirty with some hard graft, this is the book for you. Read more
Published 6 months ago by Jayne in London
4.0 out of 5 stars
Your digital ambitions...
Writing a book about setting up a digital business must be almost as difficult as writing one about the Internet - it's such a moving target, literally evolving every day, that by... Read more
Published 7 months ago by stylepuppy
4.0 out of 5 stars
And what you give is what you get......
I have reached a point in my life/career...where I would like to do my own thing.....not great timing with the world recession ..... Read more
Published 8 months ago by T. Satchwell
4.0 out of 5 stars
Good for those who are new to business making in the digital realm
As a profession I work in the realms of digital business, so the topic naturally interested me. This book is ideally suited for those who require hand holding when it comes to... Read more
Published 8 months ago by roses
3.0 out of 5 stars
Some useful stuff
Like so many books of this type, this one focusses too much on the mechanics of setting up a business, and not enough on how to come up with an idea and evaluate its... Read more
Published 9 months ago by Kevin
5.0 out of 5 stars
Very insightful guide
The idea of starting ones own business is particularly attractive in its online incarnation at this time when so many people are struggling to make ends meet in their normal jobs... Read more
Published 9 months ago by Mr. A. C. Thorne
2.0 out of 5 stars
Okay for the basics.
If you're interested in the idea of starting your own digital business then this step-by-step guide can provide you with many of the answers to a quite perplexing venture, but a... Read more
Published 9 months ago by Max
3.0 out of 5 stars
Useful if not essential
This book sounds good - who, setting up a digital business wouldn't want to have a step-by-step guide through the process. Unfortunately, it's not quite what you might expect. Read more
Published 10 months ago by Supertzar
5.0 out of 5 stars
Very useful
A really in depth book this one. So many people have good ideas and then never do anything with them, and hopefully this book will take someone from a little home job idea to... Read more
Published 10 months ago by Russell G. Pottinger
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