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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement [Kindle Edition]

Daniel Rowles
4.9 out of 5 stars  See all reviews (10 customer reviews)

Print List Price: £24.99
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Book Description

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.


Product Description

Review

"[A] 'must' for any interested in online digital branding opportunities."--Midwest Book Review "California Bookwatch, The Business Shelf "

Book Description

In a fast changing environment where social media has a huge impact on our brands, Digital Branding explores how this can be harnessed, and measured, so we can look at the true ROI of our digital efforts and understand how they impact brand.

Product details

  • Format: Kindle Edition
  • File Size: 1680 KB
  • Print Length: 232 pages
  • Publisher: Kogan Page; 1 edition (3 April 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00J4ROVM8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #158,480 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Daniel has been working in Digital Marketing for the past 16 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a Lecturer at Imperial College and Cranfield School of Management.

Daniel has helped organisations of all types to use digital marketing effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Tesco, British Council, Mercedes, L'Oreal and Warner Bros.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com and an award winning author for publisher Kogan Page (Mobile Marketing 2013, Digital Branding 2014).

Daniel's training and consultancy is backed up by many years of real world experience planning and implementing digital campaigns. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.


Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Must Have ! 18 May 2014
Format:Paperback
This is a “must-have” book for all CXOs, CMOs and Marketers willing to be updated on the latest digital marketing trends and techniques, with plenty of real examples and web sources. I had Daniel as a trainer in two CIM Digital marketing courses and was impressed by the simplistic and practical way he demonstrated strong know-how and experience, considering that even with more than 8.000 kms of travelling to attend his training, I had a great Return on Investment. As I read this book it was like a recap and update on the training and it is really an enjoyable, involving reading which you do avidly. Strongly Recommended !
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1 of 1 people found the following review helpful
By Lubos
Format:Paperback
I am currently starting to read Digital Branding after I attended a course on Digital Marketing with Daniel Rowles. With his background in IT and Marketing the author possesses strong overview in Digital Marketing. From my personal experience Daniel comprehends most up-to-date trends and is eager to go further. Thus, I can only recommend the book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars The ultimate guide 1 May 2014
Format:Kindle Edition
Even though I work in a related field, I've been blown away by the insights in this book. Rowles is an oracle and everyone in branding, media, advertising, marketing, research or commercial enterprise should read this. Immediately.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Easy Read 8 May 2014
Format:Paperback
I've just started reading this book after attending a CIM Digital Marketing Course - Its such an easy read, well laid out and is full of great tips and marketing tools, that can be implemented easily into your digital strategy. I would definitely recommend this to all marketeers!
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5.0 out of 5 stars Digital strategy linked with business objectives. 15 Aug. 2014
Format:Paperback
An excellent guide to the subject. The first part of this book provides an important strategic overview and if you read no further it is worth it for that alone. My experience, as a B2B Marketer, is that there are too many evangelists operating in this field that offer veneer-thin credentials, but Daniel Rowles isn't one of them. The author of this book is much more realistic about the use of various digital channels, how they should integrate with business objectives and how you can measure their success. I would recommend this to Marketing Professionals and the first 40 pages to Executives who wish to hold their Marketing function to account over their digital strategy.
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