Digital Advertising: Past, Present, and Future
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Product Description
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
From the Back Cover
"An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK
Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK
"Lock yourself in and tell everyone you are at a client meeting. This is a must-read."
Mattias Hansson, CEO, Hyperisland
"A thoughtful, nostalgic, and insightful romp backwards through the technology revolution and forwards to the post-advertising world. It travels from Bernbach to behavioral economics to Brazil with the personal touch of a dinner party chat, doing its best not to feel like broccoli, despite its nutritional value."
Danielle Sacks, Fast Company
"Think of this as TED for the communications industries, in a (very nice) book"
Tim O'Kennedy, CEO, D&AD
* What did we learn from the 12K banner?
* Is the big idea dead?
* What would Bill Bernbach think about digital advertising?
* Why are the Swedes so bloody good at it?
* How can you shape the future of digital advertising?
* Is peep culture the new pop culture?
* What does the agency of the future look like?
All these questions and far more are covered inside this book featuring a collection of essays from 24 of the top digital creative directors and business owners. Creative Social charts the past, present, and future of what we used to call the advertising industry.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
The internet is full of websites, blogs and twitter feeds dedicated to digital advertising. The problem is they are all so transient and very variable in quality.
It's incredibly refreshing to read a collection of essays in one bound volume, this at a time where the tendency is to publish to the screen. It's all the more welcome considering the subject matter.
If you're interested in what Bill Bernbach thinks of Digital Advertising or how we are creating a new collective brain on the internet with meta-filter around it (the librarian in Neal Stephenson's Snow Crash anyone?) then this well worth a read.
It's a great book, easy to dip into when you have 10 minutes or you can read the lot in one sitting if you have a couple of hours. Highly recommend especially if you are starting out in the industry.
It's incredibly refreshing to read a collection of essays in one bound volume, this at a time where the tendency is to publish to the screen. It's all the more welcome considering the subject matter.
If you're interested in what Bill Bernbach thinks of Digital Advertising or how we are creating a new collective brain on the internet with meta-filter around it (the librarian in Neal Stephenson's Snow Crash anyone?) then this well worth a read.
It's a great book, easy to dip into when you have 10 minutes or you can read the lot in one sitting if you have a couple of hours. Highly recommend especially if you are starting out in the industry.
1 of 1 people found the following review helpful
Format:Paperback
You've come to this page. You've bothered to read the reviews. You are clearly interested in the subject matter. Now get this book. It is essential reading for you and anyone else with an interest in the most exciting, exhilarating, bewildering and transitional time for the advertising industry. Packed full of invaluable insights from knowledgable people right at the heart of it all, you'll be glad you read it.
The writing is bright, passionate, thought provoking and entertaining and for those with 'not enough time to read books', handily split into manageable bite-sized essays. Whether you are just starting out in the industry or just trying to catch up, get this and you'll get on better.
The writing is bright, passionate, thought provoking and entertaining and for those with 'not enough time to read books', handily split into manageable bite-sized essays. Whether you are just starting out in the industry or just trying to catch up, get this and you'll get on better.
1 of 1 people found the following review helpful
Format:Paperback
I really enjoyed this book. I found the essays inspiring, thoughtful, and extremely readable as a result of the personal connection each author has with the content. You can't help but read on, drawn in by the storytelling, one of my favourites being `When Computers Came with Soldering Irons' by Simon Waterfall. He takes you on a journey that begins with his childhood fascination of the first computers though to his adult fascination of the internet and what it has to offer, it's the love of digital that really shines though.
Working in advertising myself but on the operations side, I learnt a lot from this book. It has given me a good overview of the founding principles of social media, how brand communication has had to change the way it thinks and covers new theories of media engagement.
Working in advertising myself but on the operations side, I learnt a lot from this book. It has given me a good overview of the founding principles of social media, how brand communication has had to change the way it thinks and covers new theories of media engagement.
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