Diffusion of Innovations, 5th Edition and over 2 million other books are available for Amazon Kindle . Learn more
£19.99
  • RRP: £25.00
  • You Save: £5.01 (20%)
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Diffusion of Innovations has been added to your Basket
Trade in your item
Get a £3.75
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Diffusion of Innovations Paperback – 17 Nov 2003


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£19.99
£8.10 £12.28
£19.99 FREE Delivery in the UK. In stock. Dispatched from and sold by Amazon. Gift-wrap available.

Frequently Bought Together

Diffusion of Innovations + Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) + Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Price For All Three: £53.44

Buy the selected items together


Trade In this Item for up to £3.75
Trade in Diffusion of Innovations for an Amazon Gift Card of up to £3.75, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 512 pages
  • Publisher: Simon & Schuster International; 5th Revised edition edition (17 Nov. 2003)
  • Language: English
  • ISBN-10: 0743222091
  • ISBN-13: 978-0743222099
  • Product Dimensions: 15.5 x 3.8 x 23.5 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 130,334 in Books (See Top 100 in Books)

Product Description

Review

"Engineering Management Society" Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

17 of 17 people found the following review helpful By update@innovaro.com on 10 Jan. 2004
Format: Paperback
First published way back in 1962, this fifth edition of the classic study of the social, technological and political influences on the mechanisms by which innovation are shared and penetrate markets includes a wealth of new insights. Alongside many of the original studies of the diffusion of such developments as pesticide use in Iowa, treatments for scurvy in the British Navy, the hypodermic needle, the concept of the kindergarten and the use of snowmobiles is a host of revealing cases based on more recent developments: From mobile phone adoption in Finland, global internet usage and electric cars through to the oral re-hydration therapy campaign in Egypt, the publishing success of ‘Divine Secrets of the Ya-Ya Sisterhood’, and the adoption of Hate Crime laws in the US, multiple new examples are used to reflect on and reinforce many of the original concepts: The role of change agents and opinion leaders, adoption theory, virtual networks, critical mass and the transfer of knowledge are all reappraised to give a new lease of life to this authoritative text.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 11 people found the following review helpful By Rolf Dobelli TOP 1000 REVIEWER on 6 May 2004
Format: Paperback
Why would a villager draw polluted drinking water from a canal where a dead donkey floats instead of using a nearby tap to get clean drinking water? Why did it take hundreds of years for the British Navy to give sailors oranges and lemons when tests had proven that citrus fruit cured the scurvy that killed sailors and left vessels under-manned? Why do eminently sensible things not happen? If you’ve ever wondered, this book will give you the answers. It’s a thick, heavy, academic tome, but spiced with abundant anecdotes and observations that make it an easy, enjoyable read. This is the rare book that combines solid intellectual content with thought-provoking entertainment. We highly recommend this classic from 1962 to all audiences, but especially those whose business it is to understand and use the social mechanisms through which innovations must diffuse.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Simon Dowling on 18 Jun. 2013
Format: Paperback Verified Purchase
There is no more to say, really. Rogers is the granddaddy of diffusion and pretty well everything you'd ever want to know about the field is here in the fifth edition of his classic tome. Usefully, he identifies gaps in the research literature and makes suggestions for further enquiry, just in case you thought it had all been done already.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Introduced to Rogers on a module on innovations in e-learning with the Open University I have subsequently purchased several copies for friends and family I know would benefit from the insights offered here. Now eight modules through a Second Masters degree I find I am still referring to this.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
A classic book about innovation. A must read for those studying the theme and for thos that want to understand how things born, grow and become forgotten.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Adam Byrne on 12 Jun. 2014
Format: Paperback Verified Purchase
The seminal work by Everett Rogers is an excellent read. Highly recommended. A must for all students of innovation and technology.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback