In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.
Diffusion of Innovations, 5th Edition
and over 1.5 million other books are available for Amazon Kindle . Learn more
| |||||||||||||||
 Trade In this Item for up to £4.26
Trade in Diffusion of Innovations for an Amazon.co.uk gift card of up to £4.26, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more
|
Book Description
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Review
"Engineering Management Society" Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.
Inside This Book
(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Paperback
First published way back in 1962, this fifth edition of the classic study of the social, technological and political influences on the mechanisms by which innovation are shared and penetrate markets includes a wealth of new insights. Alongside many of the original studies of the diffusion of such developments as pesticide use in Iowa, treatments for scurvy in the British Navy, the hypodermic needle, the concept of the kindergarten and the use of snowmobiles is a host of revealing cases based on more recent developments: From mobile phone adoption in Finland, global internet usage and electric cars through to the oral re-hydration therapy campaign in Egypt, the publishing success of ‘Divine Secrets of the Ya-Ya Sisterhood’, and the adoption of Hate Crime laws in the US, multiple new examples are used to reflect on and reinforce many of the original concepts: The role of change agents and opinion leaders, adoption theory, virtual networks, critical mass and the transfer of knowledge are all reappraised to give a new lease of life to this authoritative text.
10 of 11 people found the following review helpful
By Rolf Dobelli
TOP 500 REVIEWER
Format:Paperback
Why would a villager draw polluted drinking water from a canal where a dead donkey floats instead of using a nearby tap to get clean drinking water? Why did it take hundreds of years for the British Navy to give sailors oranges and lemons when tests had proven that citrus fruit cured the scurvy that killed sailors and left vessels under-manned? Why do eminently sensible things not happen? If you’ve ever wondered, this book will give you the answers. It’s a thick, heavy, academic tome, but spiced with abundant anecdotes and observations that make it an easy, enjoyable read. This is the rare book that combines solid intellectual content with thought-provoking entertainment. We highly recommend this classic from 1962 to all audiences, but especially those whose business it is to understand and use the social mechanisms through which innovations must diffuse.
1 of 2 people found the following review helpful
By UK student
Format:Paperback|Amazon Verified Purchase
Excellent. Timley delivery from Amazon. Great and interesting book for a course on innvation. easy book to read as well. recommend all to read.
Would you like to see more reviews about this item?
›
Go to Amazon.com to see all 38 reviews
4.6 out of 5 stars
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
5.0 out of 5 stars
A concept in Consumer Behaviour
This is a very good book as I have bought it to use for my dissertation at University relating to consumer behaviour but specifically Diffusion of Innovations. Read more
Published on 26 Jan 2011 by Mr. Naveed Ahmad
4.0 out of 5 stars
my bible
Some of you that talk about innovations in organizations should read this book. I know it because i've been reading so many other things and i've concluded that i really need to... Read more
Published on 23 Oct 2009 by Pedro Rito
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Science & Nature > Popular Science > Industrial & Social Applications
- Books > Science & Nature > Research & Development > Applications
- Books > Scientific, Technical & Medical > Research & Development > Industrial Applications of Scientific Research
- Books > Society, Politics & Philosophy > Social Sciences > Sociology > Family & Social Groups > Rural Communities
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
