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Diffusion of Innovations, 5th Edition

Diffusion of Innovations, 5th Edition [Kindle Edition]

Everett M. Rogers
4.4 out of 5 stars  See all reviews (12 customer reviews)

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Product Description


"Engineering Management Society" Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

Product Description

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Product details

  • Format: Kindle Edition
  • File Size: 7016 KB
  • Print Length: 512 pages
  • Publisher: Free Press; 5 edition (5 Aug 2003)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 0743222091
  • ISBN-13: 978-0743222099
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #205,644 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
16 of 16 people found the following review helpful
4.0 out of 5 stars Latest and updated 10 Jan 2004
First published way back in 1962, this fifth edition of the classic study of the social, technological and political influences on the mechanisms by which innovation are shared and penetrate markets includes a wealth of new insights. Alongside many of the original studies of the diffusion of such developments as pesticide use in Iowa, treatments for scurvy in the British Navy, the hypodermic needle, the concept of the kindergarten and the use of snowmobiles is a host of revealing cases based on more recent developments: From mobile phone adoption in Finland, global internet usage and electric cars through to the oral re-hydration therapy campaign in Egypt, the publishing success of ‘Divine Secrets of the Ya-Ya Sisterhood’, and the adoption of Hate Crime laws in the US, multiple new examples are used to reflect on and reinforce many of the original concepts: The role of change agents and opinion leaders, adoption theory, virtual networks, critical mass and the transfer of knowledge are all reappraised to give a new lease of life to this authoritative text.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Packed With Knowledge! 6 May 2004
By Rolf Dobelli TOP 500 REVIEWER
Why would a villager draw polluted drinking water from a canal where a dead donkey floats instead of using a nearby tap to get clean drinking water? Why did it take hundreds of years for the British Navy to give sailors oranges and lemons when tests had proven that citrus fruit cured the scurvy that killed sailors and left vessels under-manned? Why do eminently sensible things not happen? If you’ve ever wondered, this book will give you the answers. It’s a thick, heavy, academic tome, but spiced with abundant anecdotes and observations that make it an easy, enjoyable read. This is the rare book that combines solid intellectual content with thought-provoking entertainment. We highly recommend this classic from 1962 to all audiences, but especially those whose business it is to understand and use the social mechanisms through which innovations must diffuse.
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1 of 1 people found the following review helpful
5.0 out of 5 stars The bible of diffusion studies 18 Jun 2013
Format:Paperback|Verified Purchase
There is no more to say, really. Rogers is the granddaddy of diffusion and pretty well everything you'd ever want to know about the field is here in the fifth edition of his classic tome. Usefully, he identifies gaps in the research literature and makes suggestions for further enquiry, just in case you thought it had all been done already.
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1.0 out of 5 stars One Star 29 Jun 2014
Format:Paperback|Verified Purchase
Really bad paper quality
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5.0 out of 5 stars Seminal work. 12 Jun 2014
Format:Paperback|Verified Purchase
The seminal work by Everett Rogers is an excellent read. Highly recommended. A must for all students of innovation and technology.
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5.0 out of 5 stars Great book, a classic 1 July 2013
Format:Paperback|Verified Purchase
A classic book about innovation. A must read for those studying the theme and for thos that want to understand how things born, grow and become forgotten.
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Popular Highlights

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Diffusion is a very social process that involves interpersonal communication relationships &quote;
Highlighted by 5 Kindle users
be. Compatibility is the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters. &quote;
Highlighted by 5 Kindle users
Individual innovativeness is affected both by an individual’s characteristics and by the nature of the social system in which the individual is a member. &quote;
Highlighted by 4 Kindle users

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