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Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout (Author) Average Customer Review:   (6)
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Amazon.co.uk Review
Marketing guru Jack Trout has made a very handsome living by saying the same thing over and over for decades. "Be different" is the mantra that has run through books such as Marketing Warfare and the best selling Positioning: The Battle for Your Mind. "Being different is at the heart of everything... Read More |
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