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Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition)
Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition)
Jack Trout , Steve Rivkin
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A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real–world examples and his own... Read More

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