Did You Spot The Gorilla?
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Product Description
Book Description
An exciting and unusual popular business/self-help book that reveals a new way of creating opportunities at work and in personal life.
Product Description
In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into frame, beat his chest at the camera, and sauntered off. Unbelievably, almost none of the people watching the film noticed the gorilla. Exactly the same psychological mechanisms that cause people to miss the gorilla also make them miss unexpected but vitally important opportunities in their professional and personal lives. This book outlines the scientific evidence and thinking behind this remarkable new phenomenon, and shows you how you can spot gorillas in your life - and what to do when you see one. (20030609)
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Customer Reviews
Most Helpful Customer Reviews
42 of 44 people found the following review helpful
Format:Paperback
If you understand what is meant by the term, "can't see the woods for the trees" and you have read any books about lateral thinking then you will be as disappointed as I was. Many examples are given of people who have thought laterally but this book calls it "spotted the gorilla" (based on a video demonstrating an interesting psychological phenomenon which has been seen by many internet users.)
In a nutshell, the author tells you to stand back to look at the bigger picture (see the wood rather than the trees) and do some brainstorming without excluding the ridiculous and you may find you improve your observational and problem solving skills.
I found the book an enjoyable and very easy read but with very little content that I had not encountered previously.
If this sort of material is unfamiliar to you, I promise you will enjoy it and it will be worth five stars to you.
In a nutshell, the author tells you to stand back to look at the bigger picture (see the wood rather than the trees) and do some brainstorming without excluding the ridiculous and you may find you improve your observational and problem solving skills.
I found the book an enjoyable and very easy read but with very little content that I had not encountered previously.
If this sort of material is unfamiliar to you, I promise you will enjoy it and it will be worth five stars to you.
10 of 10 people found the following review helpful
Format:Paperback
I very much enjoyed Quirkology and looked to Wiseman's back catalogue hoping to find something just as interesting. Alas, Did you Spot The Gorilla was most disappointing in comparison. Not least because it was so short. Though it is quoted as being of over a hundred pages the actual pages of readable text amount to noticeably less than that. There are cartoons and many instances of blank pages used throughout the book to pad out its size too. Which I felt was a little naughty.
Despite its shortness, it's not too bad a book; just not up to the standard I expected of him, having loved his other book. So, at the end of the day, I feel that the author (characteristically an experimenter) was trying out an experiment in how little could be published and yet still be received as a sucessful book. His successful book remains, Quirkology, and unless you are more of a fan of Wiseman than I am (& I am!) then stick to that instead.
Despite its shortness, it's not too bad a book; just not up to the standard I expected of him, having loved his other book. So, at the end of the day, I feel that the author (characteristically an experimenter) was trying out an experiment in how little could be published and yet still be received as a sucessful book. His successful book remains, Quirkology, and unless you are more of a fan of Wiseman than I am (& I am!) then stick to that instead.
103 of 112 people found the following review helpful
Format:Paperback
The title of this book on creativity immediately caught my eye. The gorilla is a metaphor for those priceless ideas and opportunities which seem obvious in hindsight, but which most people miss. I have my own company and am always looking for innovative ideas to attract clients and get ahead of the competition. The book is packed full of amusing examples, really eye-catching illustrations, and practical exercises that do a great job of demonstrating how to improve one's gorilla-spotting skills. Unusually, the book is written by an academic rather than a motivational speaker, so it's based on authentic research rather than vague hand-waving. It certainly tickled a few of my creative parts that had not been tickled before! Before reading "gorilla" I was stuck on the problem of how to do an annual promotional mailing round our client list without them filing it straight in the trash can. The book gave me several new ideas for an eye-catching promotion and my only problem now is which one to use. I think this book will be priceless to anyone who's looking for innovative ideas - not only that, it's fun to read too - what more could you ask?!
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Most Recent Customer Reviews
Good book but a little too short
I'm a fan of Professor Wiseman and have already reviewed his other book: 59 Seconds: Think a little, change a lot. Read more
Published 1 month ago by Joseph Benn
Entertaining and full of insight
Read this book. It takes a couple of enjoyable hours at most. It contains practical ideas for how to be more creative and come up with something original. Read more
Published 22 months ago by A. S. Frieze
a must read
This book brings to front our short sightedness. It reveals how we are conditioned to see what we want to see or what we are looking for and so miss out on many hidden... Read more
Published on 1 April 2010 by Johnyfish
Missing the point and the Gorilla!
This book is a complete waste of money and just another example of 'experts' jumping onto the work of Professor Robert Cialdini. Read more
Published on 4 Dec 2009 by Dilraj Sidhu
Did You Spot the Gorilla?
Very injoyable and immensly informative. I bought several other books of Richard Wiseman's after this one and I am working my way though them. Read more
Published on 29 Nov 2009 by S. Augustin
A Customer
I thought the book would make at least a little difference to every day life, but it didn't happen. As some reviewers already said there were too many blank pages to disguise the... Read more
Published on 3 Nov 2009 by Alter ipse amicus
Did you spot the size of this book?
I ordered this book partly because I've discovered an interest in psychology and also because I'd like to spot hidden opportunities that have perhaps passed me by. Read more
Published on 27 Oct 2009 by Vinman666
If you keep doing things like you've always done them.what you'll get...
If you keep doing things like you've always done them.what you'll get is what you've already got.
I heard the author on the radio talking about his latest book 59... Read more
I heard the author on the radio talking about his latest book 59... Read more
Published on 12 Sep 2009 by Peter Wade
Great little book with big messages
Great little book and really makes you think and wonder how many gorilla's you have missed! Easy to read and Robert Wiseman has a good conversational style. Highly recommend it.
Published on 19 Aug 2009 by S. Hill
Spotting 'hidden' opportunities
Like other reviewers, I'd read Quirkology and loved it, so I searched for other books by Richard Wiseman. I found a lot of interesting stuff in here that I didn't know already. Read more
Published on 13 July 2009 by Banshee
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