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Dictionary of Marketing: Over 7,000 Terms Clearly Defined
 
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Dictionary of Marketing: Over 7,000 Terms Clearly Defined (Paperback)

by A. Ivanovic (Author), P.H. Collin (Author)
1.0 out of 5 stars  See all reviews (1 customer review)
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Frequently Bought Together

Customers buy this book with The CIM Marketing Dictionary: Published in association with the Chartered Institute of Marketing A Professional Development Series title: Published in ... of Marketing (Professional Development) by Norman Hart

Dictionary of Marketing: Over 7,000 Terms Clearly Defined + The CIM Marketing Dictionary: Published in association with the Chartered Institute of Marketing A Professional Development Series title: Published in ... of Marketing (Professional Development)
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Product details

  • Paperback: 304 pages
  • Publisher: Bloomsbury Publishing PLC; 3Rev Ed edition (7 Jul 2003)
  • Language English
  • ISBN-10: 0747566216
  • ISBN-13: 978-0747566212
  • Product Dimensions: 19.8 x 12.4 x 1.8 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 170,958 in Books (See Bestsellers in Books)

    Popular in this category:

    #66 in  Books > Business, Finance & Law > Reference & Education > Dictionaries

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Product Description

Product Description

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.

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1.0 out of 5 stars Who needs it?, 3 Jan 2009
If you intend to buy this book hoping to learn the latest buzz-words in marketing, forget it. It is full of definitions or everyday mundane phrases. Examples: 'clearance sale: a sale of items at low prices to get rid of stock'; 'automatic: which works or takes place without any person making it happen'; 'call: a visit'; 'compete: to try to do better than another person or company'. Really rivetting stuff!
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