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Product Description
Product Description
This third edition has evolved through several years of developing, reviewing, and critiquing sport sponsorships and draws on internationally renowned sport marketing professor and author David Stodar's experience in academia and the sport industry. The book examines sport sponsorship theory from the perspective of the sponsored property, rather than as a marketing tactic. It provides an overview of the theoretical underpinnings of the topic, followed by examples from actual sport sponsorships. The chapters are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal that ensures success. Topics include: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements; and, Managing Sport Sponsorships. Many of the chapters in this edition also provide worksheets for use in constructing quality sponsorship proposals. The intent of this book is simple: provide a workbook that assists individuals in creating a sponsorship proposal through well-defined, industry-proven protocol that has been demonstrated to be successful.
About the Author
David K Stotlar
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2 reviews
4 of 5 people found the following review helpful
Best solutions for finding sponsorhip
19 Mar 2001
Format:Paperback
It is the most straight forward book if you are looking to succed a professional agreemnet with a sponsor or looking for the issues that you must think when preparing a sponsorship plan. Easy to read and with many details.
Excellent information
7 May 2012
Format:Paperback|Amazon Verified Purchase
This was a very good read on the fundamentals that the "professional" sports teams I've crossed paths with absolutely fail to grasp. The information given in the book is actionable. To bad the book is only available second hand.
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