- Paperback: 133 pages
- Publisher: Fitness Information Technology, Inc, U.S.; 2 edition (Dec 2004)
- Language English
- ISBN-10: 1885693567
- ISBN-13: 978-1885693563
- Product Dimensions: 27.7 x 21.1 x 1 cm
- Amazon Bestsellers Rank: 925,301 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyzes of the latest sponsors and athlete endorsements, as well as a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Sponsorship Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
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1 review
Do you work in Formula 1? If not, you don't need this book.
9 Feb 2012
Format:Paperback|Amazon Verified Purchase
If you do work in Formula 1, you also don't need this book since you should already know what you are doing.
Lets not kid ourselves thinking this book is gonna get the budget you need for your kid to clime the motorsport latter form karting and up.
Real advertising sponsorship only happens at the top in F1, and its getting worse and worse by the year. Not even all the teams in F1 are fueled by legit business minded advertising motivated sponsorship. 99% of Motorsport is fueled by passion and ego of mega rich people!
Lets not kid ourselves thinking this book is gonna get the budget you need for your kid to clime the motorsport latter form karting and up.
Real advertising sponsorship only happens at the top in F1, and its getting worse and worse by the year. Not even all the teams in F1 are fueled by legit business minded advertising motivated sponsorship. 99% of Motorsport is fueled by passion and ego of mega rich people!
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