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(What is this?)Product Description
Product Description
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. "Developing and Managing a Successful Payment Cards Business" offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
About the Author
Jeff Slawsky is one of the bankcard industry's true pioneers. He developed and implemented the first ever frequent flyer credit card product and the first ever chip based loyalty card. He has held senior positions with HSBC, Bank One and Bank of Boston, and now works as an independent consultant to the global financial services industry. He teaches at the Visa Bankcard Business School in the UK and has done so for the past ten years. He is also a faculty member at the American Bankers Association's (ABA) Bankcard Management course. Jeff lives in Boston. Samee Zafar has worked for many years as a management consultant advising large financial institutions in Europe and North America. He has held leadership positions with PricewaterhouseCoopers and Scient Consulting in London and New York and now works as an independent consultant to banks and card companies all across the globe. Samee has published several articles in leading industry publications and is a regular speaker at industry conferences and seminars. He lives in London.
Inside This Book
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First Sentence
What would life be without a credit card? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What would life be without a credit card? Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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