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Developing Major Gifts: Turning Small Donors into Big Contributors (Aspen's fund raising series for the 21st century)

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Developing Major Gifts: Turning Small Donors into Big Contributors (Aspen's fund raising series for the 21st century) (Paperback)

by Laura Fredricks (Author)

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Product details

Paperback: 241 pages
Publisher: Aspen Publishers Inc.,U.S. (14 Sep 2000)
Language English
ISBN-10: 0834218291
ISBN-13: 978-0834218291
Product Dimensions: 27.7 x 21.5 x 1.3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,432,607 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Describing an innovative approach to developing long-term relations with prospects and donors, senior director of major gifts Fredricks (Temple U., Philadelphia) offers fundraisers step-by-step guidance to raising large and repeat gifts. Among the aspects she discusses are judging a prospect's readiness, making the ask, creative ways to thank donor

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