Develop Your PR Skills (Creating Success)
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Product Description
Book Description
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Product Description
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
As a working practitioner I don't have time to read eons of books on how to improve my PR skills. I barely have enough time in the day to read all those piles of industry magazines and daily and international newspapers that I need to read as part of my job let alone keep up to speed with what is happening on the web in my industry, than to delve into some weighty tome on our industry. So I like pithy easy-to-read and accessible books like "Develop Your PR Skills".
Anyone new to PR - and I teach on undergraduate degree and CIPR Advanced Professional Certificate and Diploma courses should read this book. And even for old hands like me its useful reminder of the art or craft of public relations. If too you are new to this business and/or run a small to medium-sized business and you have zero budget for hiring a PR professional or an agency this book will be of demonstrable help to you in understanding the PR craft.
So what does this book cover - strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Let's be frank this is not an all enveloping in-depth study into each of these subjects, but it's a very good primer into them and it's delivered in a simple and easily accessible format.
Anyone new to PR - and I teach on undergraduate degree and CIPR Advanced Professional Certificate and Diploma courses should read this book. And even for old hands like me its useful reminder of the art or craft of public relations. If too you are new to this business and/or run a small to medium-sized business and you have zero budget for hiring a PR professional or an agency this book will be of demonstrable help to you in understanding the PR craft.
So what does this book cover - strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Let's be frank this is not an all enveloping in-depth study into each of these subjects, but it's a very good primer into them and it's delivered in a simple and easily accessible format.
Format:Paperback
Running your own business means that you need to switch hats pretty frequently, and get up to speed with unfamiliar skills quickly in order to keep things moving in the right direction. If you need a book to help you become the PR lead for your business, you could do no better than spend a few evenings reading this book. It's written in an accessible way, is great to dip in and out of, easy to find the parts that are relevant, and is full of good advice that can quickly be put into action.
I found the chapter on online communications particularly useful, and the signposting to other resources very helpful also.
It's certainly made me realise the value of PR to my business - I'd highly recommend it!
I found the chapter on online communications particularly useful, and the signposting to other resources very helpful also.
It's certainly made me realise the value of PR to my business - I'd highly recommend it!
0 of 1 people found the following review helpful
Format:Paperback
This book is an excellent guide to PR.
It was delivered well on time in excellent condition and is good value for money
It was delivered well on time in excellent condition and is good value for money
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