Most helpful critical review
2 of 2 people found the following review helpful
"How", Stephen? More like, "Why."
on 27 January 2015
I'd like to begin by saying that I am not the kind of person who typically calls books about effective life tools a load of rubbish. In fact, I ignore such reviews ordinarily. I am not a sceptic and very much enjoy checking out the ideas that are out there. So when I one-star this book please believe me when I say that I went into it with a completely open mind, went through it with genuine interest and was perfectly ready, excited even, to write my own mission statement with Covey's instruction. THEN I gave it one star.
Why? Because, for all my enthusiasm, I never reached a point where Stephen actually told me HOW to write the statement (which, given the title, is something of a failure). Instead it gives longwinded anecdotes and waxes endlessly about how important and lifechanging a personal mission statement can be, even stating that mission statements which don't work have failed because they aren't written properly. But give an example of how to do it correctly? Explain things properly, rather than in empty, wishy washy language that doesn't actually mean anything? Forget it. This book's beginning, middle and conclusion was, "You should have a mission statement because they are good. Also, they should reflect your values." I left none the wiser. In fact, I learned more about his Highly Effective Habits theory, given that all of these habits were actually listed at the back of the book.
Also, it was ridiculously short, yet perplexingly padded out. I got to the end and was confused - surely that wasn't it? Had I only acquired a sample? Had I skipped chapters on my Kindle accidentally? I checked. Twice. Nope. Between this and the Highly Effective Habits, as well as the long list of other books written by the author at the back, I have concluded this is nothing but a longwinded advertisement amd money-making scam.
Want my advice? Don't buy this book, but do write a personal mission statement. Don't know how? Don't worry: neither do I.