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Develop Your NLP Skills (3rd edition) [Paperback]

Andrew Bradbury
4.5 out of 5 stars  See all reviews (10 customer reviews)

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Effective NLP Skills (Creating Success) Effective NLP Skills (Creating Success)
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Book Description

3 May 2006 Creating Success (Book 13)

Neuro-Linguistic Programming (NLP) is one of the most powerful communication tools available. It offers an in-depth understanding of what really happens when we communicate. Anyone who has a grasp of the basic concepts and techniques involved and who learns to use them, can maximize the effectiveness of all their interpersonal communications.

Completely revised and updated, this third edition of Develop your NLP Skills includes much new material, together with mini case studies and action points. It will help anyone to become more successful at work through setting effective goals;

building quality relationships with colleagues and business associates; replacing conflict with co-operation; and managing mental activities for greater self-control.

Invaluable to anyone interested in improving their powers of communication, Develop your NLP Skills provides practical guidance on using NLP techniques to achieve business excellence.

Product details

  • Paperback: 160 pages
  • Publisher: Kogan Page; 3 edition (3 May 2006)
  • Language: English
  • ISBN-10: 0749445580
  • ISBN-13: 978-0749445584
  • Product Dimensions: 0.9 x 13.8 x 21 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 512,333 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Back in the early 1980's I was a wanna be author with a not very much published material to my name. Then I came across computers.
One article published in the Apple Users' magazine led to a couple more in the same magazine - then even more in magazines for both home users and professionals.
A short series on programming adventure games led to a one book contract, which turned into a four book contract.

That led to my co-authoring a book on "Turbo PROLOG" - which was dropped by the software house about 6 months later. Still, the book sold well, and by the time it lost its glitter I was working as a trainer and technical author for the "systems integration" section of a major telecomms company.

My next two books, both written in the mid-1990s, marked a change in direction to make use of my training in social psychology (I have a first degree in the subject, an NLP Master Practitioner certificate, and a couple of qualifications in hypnosis and hypnotherapy, plus well over two decades' of experience in personnel/training/6th form college education.

For the last 10 years I have been working as a freelance writer. I now have a new book ready for publication - on storytelling - once the illustrations have been completed; with three other books in various stages of completion.

I also run three websites, one on Charles Darwin, one on the Tennessee/Scopes Monkey Trial, and of course one on NLP (Neuro-Linguistic Programming).

Product Description


"Examines how people perceive situations, and other people, and uses that to encourage the reader to improve their own perceptions." -- Light & Sound

"An easy reference manual - the information is set out clearly in short chapters, broken into even shorter sections." -- Personnel Today

"As a first reader and for those interested in the possibility of applying NLP to their practice, the book is good value for money." -- Newscheck

"This accessible guide explains the key elements of NLP and shows how they may be applied in business settings such as appraisals, presentations, and negotiations." -- Book News Inc - May 2007

Book Description

Develop your NLP Skills provides practical guidance on using Neuro-Linguistic Programming techniques to achieve business excellence, by improving powers of communication, setting effective goals and gaining greater self-control. Includes sections on Meta programs and motivation, self-management and productive negotiation.

Inside This Book (Learn More)
First Sentence
Whenever we interact with other people and/or with our environment, we do so on the basis of a whole multitude of presuppositions-assumptions about what is, or is not, true in a given situation. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
21 of 24 people found the following review helpful
5.0 out of 5 stars An excellent overview of NLP 23 Mar 2002
By A Customer
This book provided me with an excellent overview of a concept about which I had limited previous knowledge. While developing a workshop on the topic of those characteristics that seem to come naturally to high performers, I discovered a connection to NLP. Practicing NLP seemed to be the method by which one can embrace the values, attitudes, and principles displayed by high performers. The straightforward, friendly style of writing makes this book accessible to any reader. It is especially useful for business managers who want to use this tried and true method to enhance their team's performance. The techniques of NLP can assist anyone become more effective (and possibly more contented) in their life, work, and relationships. I think most readers will find the content is at a level of detail that supports immediate use of the NLP techniques.
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17 of 20 people found the following review helpful
3.0 out of 5 stars Great Introduction to NLP 5 July 2000
By A Customer
I've been a big fan of NLP since I read *The Structure of Magic* (the originating text) five years ago. During the intervening period, I've looked high and low for an introduction to NLP sufficiently small and succinct that I could give it to people I thougt would benefit from exposure to NLP...This book is that introduction.
My only criticism is that the text is very light on explaining the "science" behind NLP, which means that analytical readers will be left with a nagging question about whether or not there is any rational basis for accepting NLP premises.
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18 of 22 people found the following review helpful
4.0 out of 5 stars Good Introduction to NLP for Business Situations 20 July 2001
I have had the good fortune to receive training in the concepts described in this book by Dr. Richard Bandler, one of the founders of Neuro-Linguistic Programming, and to have applied this discipline in business for many years.
Most books about Neuro-Linguistic Programming (NLP) repeat each other, so it is hard to tell one from another. Although there is some element of that quality here, the book plows new ground in the several chapters on how to apply NLP to standard business situations like selling something or negotiating. The book's strength is that it is as simple as possible, without omitting important ideas. Those who wish to become adept at this discipline will need to access more detailed books in order to get the full benefit of this perspective.
NLP is all about communicating with yourself, with others, and with understanding others' behavior. I have always thought that NLP should be taught to almost everyone in the same way that most people learn how to drive by taking lessons and getting behind-the-wheel training.
This book helps in that regard by giving you the principles, examples, and some questions and exercises to do in order to make the learning easier to accomplish.
The book will also be helpful to those who have had some NLP training but are unsure about how to apply it in a business situation.
Develop Your NLP Skills seemed to me to be a little too light on explaining the science behind NLP, and did not provide enough examples of complicated points (like chunking, meta-models and reframing).
After you finish learning and practicing the lessons of this valuable resource, I suggest that you think about what you would like to accomplish with your newly-developed skills. What would make you really proud of yourself?...
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9 of 11 people found the following review helpful
5.0 out of 5 stars A genuinely effective account of NLP 6 Feb 2006
I couldn't agree more with the last reviewer.
Like most "businessman" I'm not just "in business", I'm also very "busy". So when I read a business book, which I don't get to do as often as I'd like, it had better tell its story as briefly and clearly as possible. And this book does.
Some of my colleagues have recommended other books on NLP in the past, including those mentioned by Mr Smith, but to be perfectly blunt the prospect of having to go through several hundred pages just to get a basic understanding of the subject really didn't hold much appeal.
What this book did was give me some concrete descriptions of what I take to be key elements of NLP simply and clearly, without being patronising, and briefly without being shallow. And when I say concrete I mean that the descriptions are brought together in the second part of the book showing how they can be used in typical business situations such as appraisals, sales calls, meetings and such like.
I found it particularly helpful that the descriptions in the first part of the book are accompanied by easy to follow exercises, most on which can be carried out on your own, so that you can see how the ideas work in practice.
After reading this book I feel ready to tackle some of those more heavyweight tomes I've heard about, and I can heartily recommend "DYNS", as I call it, to anyone wanting to understand how NLP can help you to achieve your business goals.
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8 of 10 people found the following review helpful
5.0 out of 5 stars EXCELLENT FOR THE COST 6 Jun 2000
By A Customer
The clearest introduction to NLP. Well laid out, easy to read, easy to understand. Can't go wrong with it, especially for the price!
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