Detective Marketing: Creative Common Sense in Business [Illustrated] [Paperback]

"Straightforward thinking. It’s thought provoking. He’s taking the Peppers’ One-to-One philosophy a step forward."

”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ”

“Better to read Engeseth’s book twice or three times with pleasure than the conventional boring marketing guru book once.”

“Stefan Engeseth crackles with energy in his book Detective Marketing. He’s not afraid to think differently.”

“Detective Marketing is the market’s most entertaining and refreshing book about marketing and sales. The book is full of cross-disciplinary ideas and models.”

Some really good example of business metapors.

Straightforward thinking. It's thought-provoking. His taking the Peppers' One-to-One philosophy a step forward.

Swedish business bible

Engeseth’s ideas are radical 2000s’ evolution

In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.

Are you finally ready to jump ahead of the competition?
The latest edition of Detective Marketing provides new and more powerful ideas for strengthening your brand and unlocking the value in your products and services.
That’s why business leaders can’t put this book down

Stefan Engeseth has been called everything from consultant to chaos pilot. A well-known lecturer and writer, Stefan has built a solid reputation as a sort of "Jonathan Livingston Seagull" of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service.
He has held over 500 lectures and work-shops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J. Walter Thompson, Leo Burnett, DaimlerChrysler, Ericsson, Berghs School of Communication, Public relations and Pharmacia Corporation.
He has also taken part in the Öresund Consulate’s reference group on the Öresund bridge between Sweden and Denmark – one of the largest projects of its kind in Europe.
He writes articles for international business magazines.