- Paperback: 180 pages
- Publisher: Engeseth Publishing; illustrated edition edition (2 Oct 2001)
- Language English
- ISBN-10: 9163113899
- ISBN-13: 978-9163113895
- Product Dimensions: 22.9 x 15.3 x 1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,942,389 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
BRAND REPUBLIC
"Straightforward thinking. It’s thought provoking. He’s taking the Peppers’ One-to-One philosophy a step forward."
Steve Strid
”In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan has an uncanny ability to predict trends. ”
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Customer Reviews
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
This book is full of creactivities,
By A Customer
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
When I started reading this marketing book, I didn't know that it would change my way of looking at my own business dreams. But it did. Never before I have been smiling like this while reading management literature. When I finished the last page, I logged in to the Internet and registered a new company. The author gave me about 5-6 new business ideas, and I know they're going to rock - because it's all about "common sense". Read this book if yoy want a boost in your creative parts of the brain.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (3 customer reviews) 1 of 2 people found the following review helpful:
5.0 out of 5 stars
Don't highlight while reading . . .,
By Tom Asacker "Author, Opportunity Screams" - Published on Amazon.com
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
or the pages in this enlightening little book will be wet with color. Instead of searching for insights in the thousands of books on marketing, branding and innovation, simply read - and reread this one. And then use those insights to grow your brand and to make a difference in other people's lives.
1 of 3 people found the following review helpful:
5.0 out of 5 stars
This is soooo GOOD!,
By Jack Hansen - Published on Amazon.com
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
If you wonder where successfull nordic companies such as Absolut Vodka and IKEA get their inspiration from, I can tell you: It's all in this great book! Page after page the author gave me ideas to put my own business into higher levels. Stefan Engeseth, I love your book! It's too bad you can't be my every day colleague.
0 of 2 people found the following review helpful:
5.0 out of 5 stars
Every page a gem,
By Jack Yan - Published on Amazon.com
This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)
If you're expecting a traditional, fat business book, look elsewhere. If you're expecting a get-rich book with the five points to instant wealth, look elsewhere. You need an open mind, a inquisitive nature and a brain. With Detective Marketing, it's as though Stefan Engeseth has distilled and concentrated all the marketing gems - including plenty with a social conscience and pleasing consumers - into this one book. Flip open any spread and there's a nugget of information for the reader to get inspired by and develop further. Stefan advocates everything from oneness with the consumer to ideas that properly tie a brand to its core attitude. I'm proud to know the author, whom I met professionally after I read this book. An inspiration in print as he is in person. Stefan: how about Detective Marketing II? We'd like more of your genius! |
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