Destiny's Childs' 'The Platinum's on the Wall' is the video of all virtually all music videos consisting of excessively-produced hokum to come from the stimulating world surrounding face singer Beyonce Knowles. Featuring the innovative original players Beyonce, Kelly, Latoya and LaTavia, the amusing videos work well with the four young talents occupied with motivation in the over elaborate wardrobes and striking dance routines.
Starting with Destiny's debut single 'No, No, No Part 1' from their first album named after themselves directed by Darren Grant & Dwayne D.C. Coles in 1998 and followed up with Part 2 by an only Grant, this time round with the inclusion of distinguished guitar-wielding rapper Wyclef Jean who shortly after went on to make a name with the band 'The Fugees' and later with a promising solo career. Both promo-videos feature a Beyonce Knowles with a maturity-beyond her years in one of the most flattering dresses to emerge from the wardrobe of many. The next four tracks come from multi-million selling follow-up album 'The Writing's On the Wall'. The third video is that of Darren Grants' 1999 'Bills, Bills, Bills' set in a hairdresser where the four singers work in the usual same colours-different designs cliché that made the four noticeable at all celebrity gala's that followed, which was later slammed as sad. Colourful with some massively obsure ideas that seems more of a showcase for the two remaining members, Beyonce & Kelly. The forth is 'Bug a Boo' which was originally released on the 27th September 1999 and is quite possibly the most tedious both song and video wise as the beautiful quartet stroll down the sidewalks in what can only be described as slow motion. Fifth and by far the most entertaining on all counts is director Joseph Kahns' 'Say my Name' which was originally released on the 17th February 2000. The out of this world multi-coloured video where the four move between red, white and blue rooms in clothes and dresses to match seems like something pulled from a Lewis Carroll novel and remains the quintessential Destiny video. The modest bridge set in an underground garage is also engaging where the choreographed dance routines are again some match for many now. Last and definently not least is the "So So Def Remix" of the hit single 'Jumpin, Jumpin' directed again by Joseph Kahn which was first released on the 13th July 2000
A video that rivals Michael Jackson's 'HIStory' on ingenuity and excitement, this is one worthy investment for any Destiny fan or budding cinematographer learning the traits of their profession. Complete as they come.