I was quite interested in the content of this book, having read the article about it in the Daily Mail. Sadly, the book is quite badly written and is clearly the product of someone who was, at some point in the past, experiencing a painful and distressing reaction to disillusionment with his professional career. That might have been interesting had he written something that was honest and introspective. Instead he chose to combine his professional anger with a natural history of pet keeping. This is quite painful in its misunderstanding of evolutionary theory and represents the latest in a long history of disasterous neo-darwinistic attempts to apply concepts of natural selection to everything from business ethics to healthcare. Its pretty much the same kind of misunderstanding that produced the eugenics movement. If you want to read a book that is the product of a bitter and angry mind that has outwardly directed some of its self-loathing then this is for you. Otherwise give it a miss. There is also a sense that the whole thing might be a deliberate and cynical publicity grabbing invention. I came across this author quote on a website about self-publishing: "I always knew the veterinary controversy would be of interest to the press. It is my ace in the pack and so I have managed to convince the Daily Mail to run a double page spread on it in the next couple of weeks. That should generate a bit of publicity and inspire people to find out more by buying the book". It does seem that for all his angst, Mr. Watkinson still retains a keen eye for self-publicity that isn't shy of creating and exploiting controversy. I suggest he might be well suited to a career in public relations or tabloid journalism.