- Paperback: 384 pages
- Publisher: John Wiley & Sons; New edition (20 Jan 1995)
- Language English
- ISBN-10: 1568842341
- ISBN-13: 978-1568842349
- Product Dimensions: 23.4 x 18.3 x 2.3 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 366,820 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
About the Author
About the Author According to the National Association of Desktop Publishers Journal, Roger C. Parker is the "leading guru" of desktop publishing design. In addition to frequently contributing to a variety of publications like Graphic Solutions, Publish, Technique, and x–height, Roger has written numerous books, including IDG Books Worldwide's Harvard Graphics® 2 For Windows® For Dummies® and Microsoft® Office 4 For Windows® For Dummies®.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
As an engineer I was looking for help with layouts, fonts, formatting and all those soft and woolly things that make the difference.
This book delivered exactly what I was looking for and more, and is only slightly let down by being 14 years old and hence references some fairly ancient software.
I have no idea why it hasn't been reprinted and fully recommend it if you can get hold of one !
This book delivered exactly what I was looking for and more, and is only slightly let down by being 14 years old and hence references some fairly ancient software.
I have no idea why it hasn't been reprinted and fully recommend it if you can get hold of one !
0 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
All I wanted to do was learn how to set the margins in a booklet I am publishing. Because the pages would have been printed on both sides, that is, page one on one side of the page, and page two on the reverse side, I needed to print in duplex.
My problem was either, a)the margins continually altered of their own accord, and/or b) the inner margin, the one nearest the spine of the book had to wider than the margin at the outer edge of the page (it is in all paperback book publications). I could just not get the settings to be accepted.
Why can I not find the answer to my problem in this publication for 'Dummies'. Obviously, Dummies in the good ol' U.S.A. are more intelligent than the Dummies in the U.K.
My problem was either, a)the margins continually altered of their own accord, and/or b) the inner margin, the one nearest the spine of the book had to wider than the margin at the outer edge of the page (it is in all paperback book publications). I could just not get the settings to be accepted.
Why can I not find the answer to my problem in this publication for 'Dummies'. Obviously, Dummies in the good ol' U.S.A. are more intelligent than the Dummies in the U.K.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
6 reviews
63 of 64 people found the following review helpful
Easily make your documents look professional
6 Dec 1999
Format:Paperback
This is a great, easy to understand desktop reference for making ANY document, brochure, newsletter, report, letter, etc. look professional, and for making people want to read them. It tells you what makes publications look better and WHY, and gives examples and ideas. Even using just a few tips from this book can help your documents look better and be easier to read. It explains fonts and how to choose, spacing, using pictures, clip art, and graphics (including scanning and sizing), borders, tables, charts, how to attract reader's attention, and how to use color and save money. The design, page formatting and layout tips also provide detailed instructions for most major word processing and desktop publishing applications, such as Word, Wordperfect, MS Publisher and Pagemaker (Windows and Mac). Although it was written in 1995, the tips and tricks still apply and I find the instructions generally hold up in the upgraded versions of the software applications (i.e., Office 2000)(- but it would still be nice to get a new edition of this book published). It also has a section on how to easily work with your service bureau or print shop, and on creating a corporate identity for your business.
I've read this cover to cover and keep it at my desk for quick reference. I think all design and publishing professionals should read this book as I can now do better than most I've worked with! I highly recommend this for anyone who owns their own business - but it even helps with the family Christmas newsletter.
28 of 28 people found the following review helpful
Inspired a career change
26 Mar 2001
Format:Paperback
OK, this book is old. I don't read it too often anymore, but have probably read it cover to cover three times, and referred back to it dozens of times. It is good generic information that still applies today. I bought this book back in late 1995. Around the same time I started fooling around with Corel Draw 4 and Serif Page Plus 3/Draw Plus 2. By June of 1996 I was a graphic artist at a weekly newspaper. Two years later I got a job as a signmaker for a few months. I returned to the newspaper business when a good offer came in, and have been doing dtp, design and signmaking freelance on the side ever since. When I bought this book, I didn't know the difference between a serif and san serif font. I was self taught, 100%. Other books that were a big influence "The Gray Book" and a little spiral bound book from DDC "Quick Reference Guide-Graphic Design for Desktop Publishing". Learning programs certainly is valuable, and I've worked with a lot of them. More valuable is the understanding of layout and design. Without this knowledge, knowing a bunch of programs is of little use. This book is good for someone starting out, or someone who thinks they know a lot.
6 of 6 people found the following review helpful
Good introductory
27 Mar 2010
Format:Paperback
This actually was the textbook used for the desktop publishing class that I took in college. More than adequate as a starter for those interested in learning design theory.
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