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Designing Type [Paperback]

Karen Cheng
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: 25.00
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Book Description

8 May 2006
The lack of a specific and comprehensive guide to type design has long been a frustration for typographers, graphic designers and students. "Designing Type" finally addresses this important need - and brings new depth and insight to the art and process of developing a typeface. Copiously illustrated with type specimens and diagrams demonstrating visual principles and letter construction, the book discusses structure, optical compensation and legibility, with emphasis on the often overlooked systematic relationships between letters and shapes in a font. A wide range of classic and contemporary typefaces are analysed, and examples of student work, progress sketches and final type designs are used to demonstrate core issues. In the light of the rapidly broadening market for original and custom typefaces, "Designing Type" is a valuable reference for both experienced professionals and novice designers.


Product details

  • Paperback: 232 pages
  • Publisher: Laurence King (8 May 2006)
  • Language: English
  • ISBN-10: 1856694453
  • ISBN-13: 978-1856694452
  • Product Dimensions: 27.6 x 21.6 x 2.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 255,515 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Karen Cheng is professor in the Visual Communication Design program at the University of Washington in Seattle, where she teaches type design and typography. An active practitioner, her design work has been published by the American institute of Graphic Arts (AIGA), Communication Arts, Print, Critique and ID Magazine.

Inside This Book (Learn More)
First Sentence
There is no single, 'correct' process for creating a typeface. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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6 of 7 people found the following review helpful
5.0 out of 5 stars The Bible of Type Design 26 Mar 2007
By T. Ball
Format:Paperback
If there is one book that you must buy when considering learning about type design then this is it. This book covers the design of both serif and sans serif faces in an extremely comprehensive manner. Explanations are very clear and supported by diagrams. This book is truly an invaluable resource that you will come back to again and again. As well as this, it's a beautifully set out book that shows how elegant the letters of the alphabet are when designed by masters of type.
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4.0 out of 5 stars Good for inspiration 8 Jan 2014
Format:Paperback|Verified Purchase
This aims to show typeface structure, small differences between styles but lacks display of font creation process - how start sketching, how to make first decisions.
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