Designing Successful e-Learning and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
Trade in Yours
For a 3.52 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Designing Successful e-Learning on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Designing Successful e-Learning: Forget What You Know About Instructional Design and Do Something Interesting - Michael Allen's Online Learning Library (Essential Tools Resource) [Paperback]

Michael W. Allen

RRP: 32.99
Price: 21.44 & FREE Delivery in the UK. Details
You Save: 11.55 (35%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 5 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Tuesday, 22 April? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition 18.22  
Paperback 21.44  
Amazon.co.uk Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.

Book Description

12 Jun 2007 Essential Tools Resource
This is the second volume of six in Michael Allen’s e–Learning Library—a comprehensive collection of proven techniques for creating e–learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book examines common instructional design practices with a critical eye and recommends substituting success rather than tradition as a guide. Drawing from theory, research, and experience in learning and behavioral change, the author provides a framework for addressing a broader range of learner needs and achieving superior performance outcomes.

Frequently Bought Together

Designing Successful e-Learning: Forget What You Know About Instructional Design and Do Something Interesting - Michael Allen's Online Learning Library (Essential Tools Resource) + Michael Allen's Guide to e-learning: Building Interactive, Fun and Effective Learning Programs for Any Company + Design For How People Learn (Voices That Matter)
Price For All Three: 76.42

Buy the selected items together


Product details


More About the Author

Discover books, learn about writers, and more.

Product Description

Review

“The theoretical literature on learning and growth can be difficult to master and even more challenging to integrate into e–learning, but Michael has made this easy for all of us. He explains this thinking in clear and accessible language, amplifies the theories with research results, and describes popular approaches by applying these theories to learning and growth. Taking the illustrations even further into the field of e–learning design, he offers useful scenarios and practical examples of how these theories can be employed in online learning programs, providing readers with concrete ideas to leverage them in their own work.” ––Nick van Dam, global chief learning officer for Deloitte and founder and chairman, e–Learning For Kids Foundation (www.e–learningforkids.org)  “Here, through research and examples, Allen delivers vivid ways to realize the promise of e–learning.”––Allison Rossett, professor of educational technology, San Diego State University “While its target audience is instructional designers, this book should also be required reading for all training managers seeking guidelines on implementing world–class training. Allen provides bridges the gap from theory to practice on both training and educational programs. His guidance is as applicable to classroom–based as it is to e–learning based training.”––Patty Crowell, director, Global Education Services, LSI Logic Corporation  “Our sales/service performance has greatly improved due to the ideas and processes in Michael Allen′s books. They not only solidified our e–learning practices, but enhanced our blended learning skills as well.”––Dave Hooker, vice president, Training and Program Development Institutional Sector, Ecolab Inc.

From the Back Cover

Praise for Michael Allen′s e–Learning Library This is the second volume of six in Michael Allen′s e–Learning Library—a comprehensive collection of proven techniques for creating e–learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book examines common instructional design practices with a critical eye and recommends substituting success rather than tradition as a guide. Drawing from theory, research, and experience in learning and behavioral change, the author provides a framework for addressing a broader range of learner needs and achieving superior performance outcomes. "The theoretical literature on learning and growth can be difficult to master and even more challenging to integrate into e–learning, but Michael has made this easy for all of us. He explains this thinking in clear and accessible language, amplifies the theories with research results, and describes popular approaches by applying these theories to learning and growth. Taking the illustrations even further into the field of e–learning design, he offers useful scenarios and practical examples of how these theories can be employed in online learning programs, providing readers with concrete ideas to leverage them in their own work." —Nick van Dam, global chief learning officer for Deloitte and founder and chairman, e–Learning For Kids Foundation (www.e–learningforkids.org) "Here, through research and examples, Allen delivers vivid ways to realize the promise of e–learning." —Allison Rossett, professor of educational technology, San Diego State University "While its target audience is instructional designers, this book should also be required reading for all training managers seeking guidelines on implementing world–class training. Allen bridges the gap from theory to practice on both training and educational programs. His guidance is as applicable to classroom–based as it is to e–learning based training." —Patty Crowell, director, Global Education Services, LSI Logic Corporation "Our sales/service performance has greatly improved due to the ideas and processes in Michael Allen′s books. They not only solidified our e–learning practices, but enhanced our blended learning skills as well." —Dave Hooker, vice president, Training and Program Development Institutional Sector, Ecolab Inc.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:


Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.3 out of 5 stars  7 reviews
19 of 20 people found the following review helpful
3.0 out of 5 stars Good content if you are looking for basics 8 Jan 2008
By Armchair Interviews - Published on Amazon.com
Format:Paperback
The second book in Michael Allen's series on E-Learning jumps right into the design aspect of E-Learning. The book assumes that you have read the first book in the series and is taking you along the path to the next logical step. It goes into more depth on the skills necessary not only to design a successful E-Learning program but any training or instructional program.

The author is writes in a very familiar style and tone. Reading the book feels more like a conversation with the author than a standard instructional text, which, in keeping with the theme of the book, makes a certain amount of sense. It takes a little getting used to, but once past the feeling of familiarity, the ideas were presented very well.

The subtitle: Forget what you know about instructional design and do something interesting, is the key aspect of the book. The author gives many examples of the tried-and-true and boring training and instructional programs that are used today. There are several key elements necessary in effective Instructional Design. The author suggest, and rightly so, that instructional programs need to be Meaningful, Memorable, and Motivational. Within each element there are four factors involved: feedback, activity, challenge, and context. When the design encompasses all of these elements and factors, it is useful, functioning design. Instructional programs that fail in any one category tend to fail overall.

Several real-world examples are used to help the reader understand the concepts that are being conveyed. The author gives examples of each key and factor throughout the book to drive home the concepts presented on Instructional Design.

As a basic book on training and instructional design, this book does a good job in getting key points across and holds some components and interesting ideas in training and development, applicable to E-learning and other areas.

Armchair Interviews says: Good basic information.
13 of 14 people found the following review helpful
4.0 out of 5 stars E-learning isn't so different 5 July 2007
By Paul S. Safyan - Published on Amazon.com
Format:Paperback|Verified Purchase
Although Allen says,"Forget everything you know," much of what he describes here is good instructional design in any context. What's unique is that he makes the book interactive. He teases out certain instructional components, like incidental learning, that have been alluded to in other books and fleshes out how to be more purposeful about these components. He also refers within the text to good examples of this in other literature, making it easy to "go after" a point that rings a bell for the reader right away.
7 of 7 people found the following review helpful
4.0 out of 5 stars Great E-learning Resource 18 Nov 2009
By Alex Raymond - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this book over a year ago but haven't yet written a review.

This is a practical, hands-on book for those who are in the training business. Whether you currently build e-learning courses or are looking to, this is a good resource for both background knowledge and helpful tips.

The author has deep experience and authority in the field of online training and it shows because the examples and case studies are detailed and well-presented. The flow of the book is clear and oriented toward readers who are already familiar with e-learning.

I agree with another reviewer who said that there isn't as much new in the book as the title may suggest, but this is still a good resource that should be part of your e-learning knowledge base.
5 of 7 people found the following review helpful
1.0 out of 5 stars Kindle ebook unproofed 19 July 2011
By Mark B. Wise - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The content may be the best thing ever but the typos and format errors make the book unusable.

It looks like an unedited OCR scan of a print copy.

I would NOT buy an ebook from this publisher again.

Newsflsah publishers: if you expect us to pay full price for your products, you need to provide full service.
1.0 out of 5 stars Not worth $30+ 15 April 2014
By Disappointed - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I have never written a review on Amazon but I am very disappointed that I spend over $30 on this book. It appears the conversion to an e-book was not proof read, references to tables or illustrations that were not present, typo's everywhere and odd blank spaces through out the book.

If you are looking for a fast read, this might disappoint. The writer is very proud of his experience and vocabulary!

For any practical information, you could read the last 2 chapters and bypass the rest of the book! With all of the information written on e-learning available, I recommend skipping this tome!

I give it one star because of the last two chapters..
Were these reviews helpful?   Let us know
ARRAY(0xae2fdde0)

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback