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Product Description
Product Description
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
From the Back Cover
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond
Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.
Inside This Book
(Learn More)
First Sentence
"The Web is more a social creation than a technical one. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"The Web is more a social creation than a technical one. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I attended Joshua Porter excellent panel session, 'Social Design Strategies', at SXSW 2008 and was keen to read his book. The book does not disappoint. The title is misleading it's about more than just social networking; and this is a good thing. For example, there's some excellent stuff on how to design a good sign-up process and how to respond to customers on service failures. Joshua details a hierachy covering different levels of customer engagement and how to move them up the value chain. All in all brilliant.
1 of 1 people found the following review helpful
Format:Paperback
This is one of the most useless books I bought since university (12 years ago).
I simply cannot understand WHO would benefit from it. For sure, there is nothing wrong, it is not outdated with regard to the facts. But it is simply non revealing. There is nothing in this book that a serious internet professional does not already know about. You would tract more benefit listening to my wife explaining the workings of the circle of friends of Winnie the Pooh to my 3, 5 and 7 year old boys than reading this book.
I am sorry. A complete waste of money and a big disappointment.
And on top of it... It is truly DULL. Not one wit or passage with humour. Crisp and boring.
Could fit first year undergraduate of digital marketing or information technology just for the sake of it. But those kids will probably already be a lot more familiar with the Social Web than Mr. Porter is.
This book goes into the the bottom shelf of the library, together with some "Teach yourself Javascript 1.1" and "Building your Business with Google for Dummies". Never to be consulted.
I simply cannot understand WHO would benefit from it. For sure, there is nothing wrong, it is not outdated with regard to the facts. But it is simply non revealing. There is nothing in this book that a serious internet professional does not already know about. You would tract more benefit listening to my wife explaining the workings of the circle of friends of Winnie the Pooh to my 3, 5 and 7 year old boys than reading this book.
I am sorry. A complete waste of money and a big disappointment.
And on top of it... It is truly DULL. Not one wit or passage with humour. Crisp and boring.
Could fit first year undergraduate of digital marketing or information technology just for the sake of it. But those kids will probably already be a lot more familiar with the Social Web than Mr. Porter is.
This book goes into the the bottom shelf of the library, together with some "Teach yourself Javascript 1.1" and "Building your Business with Google for Dummies". Never to be consulted.
1 of 1 people found the following review helpful
Format:Paperback
As a web developer, I love this book. I wouldn't have believed it possible to cram so much useful information into 180-ish pages but the author does an amazing job. I approached the book having built many rather boring-looking sites and always knew they weren't quite right but couldn't put my finger on it - this book put that right.
The book is basically a step-by-step guide to designing websites that meet the needs and expectations of today's surfer - rather than the surfers of the '90s (which my sites were guilty of). Just take a look at the Contents page. The author walks you through the "Usage Lifecycle" - users start off unaware of your site, then they become interested, then they're first-time users, then regular users and finally they become passionate users - and shows you, step-by-step, how to design for each phase. The author tells you the "best practice" for each stage, what works, what will make users abandon a stage (and how to design to avoid this), what will kill your site.
I have one observation - the final chapter, "Funnel Analysis" is pretty boring - not at all like the rest of the book - but this is probably my own natural aversion to anything involving testing, statistics or anything analytical!
If you are a web developer I recommend you get this book to ensure you are building professional sites that work. If you're thinking of getting someone else to build you a site, you also need to get this book to make sure the developer is designing to best principles and that there is an excellent reason behind every design choice you make.
My only criticism of the book? I wish the author would stop telling my competitors these secrets ;)
The book is basically a step-by-step guide to designing websites that meet the needs and expectations of today's surfer - rather than the surfers of the '90s (which my sites were guilty of). Just take a look at the Contents page. The author walks you through the "Usage Lifecycle" - users start off unaware of your site, then they become interested, then they're first-time users, then regular users and finally they become passionate users - and shows you, step-by-step, how to design for each phase. The author tells you the "best practice" for each stage, what works, what will make users abandon a stage (and how to design to avoid this), what will kill your site.
I have one observation - the final chapter, "Funnel Analysis" is pretty boring - not at all like the rest of the book - but this is probably my own natural aversion to anything involving testing, statistics or anything analytical!
If you are a web developer I recommend you get this book to ensure you are building professional sites that work. If you're thinking of getting someone else to build you a site, you also need to get this book to make sure the developer is designing to best principles and that there is an excellent reason behind every design choice you make.
My only criticism of the book? I wish the author would stop telling my competitors these secrets ;)
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Most Recent Customer Reviews
Very engaging read
Great model of the Usage Lifecycle which covers different steps of user engagement. This book is full of very good examples.
I also really like the part about Funnel Analysis. Read more
I also really like the part about Funnel Analysis. Read more
Published 16 months ago by Anna Botsvine
Web design expertise for non-designers too
This is an excellent book showing just how your website should be designed. Even if you are not a web designer, this book will help. Read more
Published on 14 Feb 2010 by Graham Jones
A Brilliant Guide to Building a Successful Social Website
This book is almost like a blueprint for designing and building a successful 2.0 website. It takes you through the stages of user adoption and the boxes you have to tick to build a... Read more
Published on 13 July 2009 by A. Naisbitt
More than just a design book
If you want to learn how to create relationships with your users rather than have them visit and leave, then read this book. Read more
Published on 14 Feb 2009 by David Hamill
Good point to start
The book is an excellent starter to get insight into building websites for ongoing participation. One possible point of improvement: the book focuses on the what-to-do -aspect... Read more
Published on 3 Feb 2009 by B. Janssens
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