Designing for the Social Web and over 2 million other books are available for Amazon Kindle . Learn more
Trade in your item
Get a £0.25
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Designing for the Social Web (Voices That Matter) Paperback – 24 Apr 2008


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£29.72 £1.68


Trade In this Item for up to £0.25
Trade in Designing for the Social Web (Voices That Matter) for an Amazon Gift Card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Paperback: 192 pages
  • Publisher: New Riders; 1 edition (24 April 2008)
  • Language: English
  • ISBN-10: 0321534921
  • ISBN-13: 978-0321534927
  • Product Dimensions: 17.7 x 0.9 x 22.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 347,306 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

From the Back Cover

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

About the Author

Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog, Bokardo.com.

Inside This Book (Learn More)
First Sentence
"The Web is more a social creation than a technical one. Read the first page
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By B Lavender on 27 May 2008
Format: Paperback
I attended Joshua Porter excellent panel session, 'Social Design Strategies', at SXSW 2008 and was keen to read his book. The book does not disappoint. The title is misleading it's about more than just social networking; and this is a good thing. For example, there's some excellent stuff on how to design a good sign-up process and how to respond to customers on service failures. Joshua details a hierachy covering different levels of customer engagement and how to move them up the value chain. All in all brilliant.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By jakeone VINE VOICE on 21 April 2010
Format: Paperback Verified Purchase
As a web developer, I love this book. I wouldn't have believed it possible to cram so much useful information into 180-ish pages but the author does an amazing job. I approached the book having built many rather boring-looking sites and always knew they weren't quite right but couldn't put my finger on it - this book put that right.

The book is basically a step-by-step guide to designing websites that meet the needs and expectations of today's surfer - rather than the surfers of the '90s (which my sites were guilty of). Just take a look at the Contents page. The author walks you through the "Usage Lifecycle" - users start off unaware of your site, then they become interested, then they're first-time users, then regular users and finally they become passionate users - and shows you, step-by-step, how to design for each phase. The author tells you the "best practice" for each stage, what works, what will make users abandon a stage (and how to design to avoid this), what will kill your site.

I have one observation - the final chapter, "Funnel Analysis" is pretty boring - not at all like the rest of the book - but this is probably my own natural aversion to anything involving testing, statistics or anything analytical!

If you are a web developer I recommend you get this book to ensure you are building professional sites that work. If you're thinking of getting someone else to build you a site, you also need to get this book to make sure the developer is designing to best principles and that there is an excellent reason behind every design choice you make.

My only criticism of the book? I wish the author would stop telling my competitors these secrets ;)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This book is almost like a blueprint for designing and building a successful 2.0 website. It takes you through the stages of user adoption and the boxes you have to tick to build a community of passionate regular users through to design principles you should use to maximise the number of people trying, adopting and hyping up your site.

If you're designing a social website or building an online community, the sooner you get this book the better!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
This is an excellent book showing just how your website should be designed. Even if you are not a web designer, this book will help. It provides clear, practical and up-to-date guidance on what your website should look like if it is to take advantage of the social web. It is written in an easy-to-understand style and has plenty of useful pictures to help explain what you need to think about for your website.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback
If you want to learn how to create relationships with your users rather than have them visit and leave, then read this book. It's not just a design book and it's not just a social media book.

It is well written and you can easily skip to the bits that concern you. Porter explains social media in a way that few people manage to do as simply.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again


Feedback