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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Invaluable,
By
This review is from: Designing for the Social Web (Voices That Matter) (Paperback)
I attended Joshua Porter excellent panel session, 'Social Design Strategies', at SXSW 2008 and was keen to read his book. The book does not disappoint. The title is misleading it's about more than just social networking; and this is a good thing. For example, there's some excellent stuff on how to design a good sign-up process and how to respond to customers on service failures. Joshua details a hierachy covering different levels of customer engagement and how to move them up the value chain. All in all brilliant.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
No return on investment,
By
This review is from: Designing for the Social Web (Voices That Matter) (Paperback)
This is one of the most useless books I bought since university (12 years ago).
I simply cannot understand WHO would benefit from it. For sure, there is nothing wrong, it is not outdated with regard to the facts. But it is simply non revealing. There is nothing in this book that a serious internet professional does not already know about. You would tract more benefit listening to my wife explaining the workings of the circle of friends of Winnie the Pooh to my 3, 5 and 7 year old boys than reading this book. I am sorry. A complete waste of money and a big disappointment. And on top of it... It is truly DULL. Not one wit or passage with humour. Crisp and boring. Could fit first year undergraduate of digital marketing or information technology just for the sake of it. But those kids will probably already be a lot more familiar with the Social Web than Mr. Porter is. This book goes into the the bottom shelf of the library, together with some "Teach yourself Javascript 1.1" and "Building your Business with Google for Dummies". Never to be consulted.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The definitive book to building your next Web 2.0 site,
By
This review is from: Designing for the Social Web (Voices That Matter) (Paperback)
As a web developer, I love this book. I wouldn't have believed it possible to cram so much useful information into 180-ish pages but the author does an amazing job. I approached the book having built many rather boring-looking sites and always knew they weren't quite right but couldn't put my finger on it - this book put that right.The book is basically a step-by-step guide to designing websites that meet the needs and expectations of today's surfer - rather than the surfers of the '90s (which my sites were guilty of). Just take a look at the Contents page. The author walks you through the "Usage Lifecycle" - users start off unaware of your site, then they become interested, then they're first-time users, then regular users and finally they become passionate users - and shows you, step-by-step, how to design for each phase. The author tells you the "best practice" for each stage, what works, what will make users abandon a stage (and how to design to avoid this), what will kill your site. I have one observation - the final chapter, "Funnel Analysis" is pretty boring - not at all like the rest of the book - but this is probably my own natural aversion to anything involving testing, statistics or anything analytical! If you are a web developer I recommend you get this book to ensure you are building professional sites that work. If you're thinking of getting someone else to build you a site, you also need to get this book to make sure the developer is designing to best principles and that there is an excellent reason behind every design choice you make. My only criticism of the book? I wish the author would stop telling my competitors these secrets ;)
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