From the Back Cover
They′ve found you. Now be sure they can find what they want People shop online because it′s convenient. If your search application doesn′t make it easy to find what they want to buy, they′ll go somewhere else. It′s that simple. Designing a great search experience, however, isn′t that simple. You need this book, full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. Use them, and your customers will buy more, leave your store happier, and tell their friends and social networks about the positive experience they had using your site or mobile app. Don′t just add new features create memorable, delightful search experiences Turn "no search results" pages into new sales opportunities Discover why shoppers behave as they do Use "more like this" search to help your customers make quick decisions Design intuitive search interactions using faceted search filters Use contextual mobile search to create portable ecommerce solutions Take full advantage of the unique design challenges and capabilities of tablet devices Learn from case studies that put the design concepts into practice Use novel search design patterns to trounce your competition Go to http://www.designcaffeine.com/designingsearch/ for a bonus chapter introducing designing search features for ecommerce help systems and an appendix highlighting crucial best practices!
About the Author
Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people′s lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups. Launched by Founder and Publisher PABINI GABRIEL–PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.