Considered the founder of industrial design and pioneer of a design approach that rigorously put people first, Henry Dreyfuss shares insightful lessons from his legendary career. From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone that are depicted here, Dreyfuss's creations have shaped the cultural landscape of the 20th century like few other designers before or after him. Designed from the master's own hand, the book offers an inviting mix of professional advice, case studies and design history along with historical black-and-white photos and the author's whimsical drawings. Key chapters include a brief history of industrial design and the concepts behind "Joe and Josephine", the author's famous anthropometrical models; classic design principles, such as the importance of testing and the "Five-Point Formula" for good design; and the role of the designer as a business person, from knowing when to accept a commission to budgeting questions and cultivating client relationships. Written in a robust, fresh style, the book offers inspiration to both designers and design-interested laymen.
In addition, the author's uncompromising commitment to public service, ethics and design responsibility make his book a timely read for any designer seeking to define his or her role in today's industrial design community.