Brand-loyalty is the holy grail of businesses everywhere. This book explores the secrets of brand design and looks at the graphic techniques that help to make on-line brands strong. By focusing on graphic identity, and how it contributes to the success of the e-brand, it makes the point that strong visual identity that is both memorable and establishes a relationship of trust with the customer results in repeat business. So, good graphic design equals good business. The potential pitfalls and untapped power sources for designers of on-line brands are examined and there is an explanation of how to translate successful bricks-and-mortar identities to the Web.
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If you watched Super Bowl XXXIV, you also saw the first dot-com bowl-what a great way to begin the millennium. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
If you watched Super Bowl XXXIV, you also saw the first dot-com bowl-what a great way to begin the millennium. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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