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Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (Voices That Matter) Paperback – 16 Nov 2010


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Product details

  • Paperback: 304 pages
  • Publisher: New Riders; 2 edition (16 Nov 2010)
  • Language: English
  • ISBN-10: 0321749855
  • ISBN-13: 978-0321749857
  • Product Dimensions: 15.2 x 1.3 x 22.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 882,708 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.

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1 of 1 people found the following review helpful By Sergio P on 5 Sep 2012
Format: Paperback Verified Purchase
This book is about strategy and design for web applications. It describes common principles and process flows in user experience design.

It is mostly targeted at managers and developers that wish to have a greater sensibility for interface design and user experience as requirements for a product success.

An interface designer should look for a text book, because here she will find only an overview. However, many insights can be found here, and one of its strengths is the interface surgery found throughout the book.

For a very good start on web strategy and user experience I would recommend instead Elements of User Experience: User-centered Design for the Web (Voices (New Riders)).

Here are some of the ideas developed in the text: focus on just a few goals and practice task oriented design, keep the mental model simple, provide contextual help and good defaults to turn user into power users, refine as much as possible and provide user feedback to improve and extend the life-time of your app.

That said, I think the text mixes up overall product strategy with interface surgery, that is, the book is too much packed and with a loose structure. Also, the images are not as rich as the text demands.
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By kirsty hudson on 19 July 2013
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Fantastic read, used it in my dissertation for my final year project, if you're hesitant to buy it just get it, worth every penny!
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Having read a LOT of design books, I can say that this is the one I enjoyed most. Though it's only a small book, it contains as much information as many of the lengthy tomes more commonly recommended. It is written in a friendly, easy to understand style. Perfect for beginners, useful for practitioners.
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Format: Paperback
I bought this book a bit by mistake. I usually don't design applications so I was a bit unwilling to start reading. But boy was I mistaken. This book changed the way I look at design, any design. The main takeaway is to not clutter the interface and just get the basics right. How many features do you use in Word? Exactly. It is very well written, to the point and gives you a few procedures to cut the fat out of the design. I would even compare it to Steve Krug's books. Once you read them, you go slap your forehead and say: "That is obvious, why didn't I think of that."
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Format: Paperback
If you lack a manager with vision for an interface, or want to become one - you may want to read this. If you have an interface to design - look elsewhere.

This book is a high-level narrative of principles and values which should be followed in the process of designing interfaces. By this I mean the general approach to the process. Not layout principles etc. It is a bit long for the purpose, but OK.

Principles aren't enough to design an interface though. After reading this book I know what qualities I'm looking for, but am not a bit smarter about where to find them. The samples illustrate the ideas well. But I found little inspiration and even fewer things to emulate.

There are references to a number of books, and a few other resources which are worth knowing about. But a short reference list would work much better, and many of these may be found free on the net.
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