This book should be called 'Layout For Newspapers And Magazines', since contrary to the publisher's synopsis and sassygirl's review, it is not about designing a publication from scratch. Chris Frost admits as much when he writes that the book is 'aimed at journalists working on newspapers and magazines where the house style will already have been decided'. He does give a few hints of what to consider when designing from scratch, but these take up no more than ten pages. So I was very disappointed to read a book outlining a lot of what I already knew, having worked in the magazine and newspaper industry for several years. Take, for instance, his very simplistic discussion of type, which takes you back to the very basics: what a serif is, and what x-height means. Good for the beginner, but this information can be found anywhere. Then he asks, why use one typeface and not another given there are hundreds available to the designer? (p94) Instead of answering this crucial question, one of the reasons I bought this book, he goes off into a brief discussion of decorative and unusual fonts, and then forgets the problem entirely. Interestingly, he advises the creation of condensed fonts by squeezing regular type with horizontal scaling, which even I know respected typographers abhor, because it distorts type. So although there is lots of useful advice regarding layout of house styles, this is not the book I wanted, and I will have to buy another.