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Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter) (Paperback)

by Robert Hoekman Jr. (Author) "Getting Oriented ..." (more)

3.5 out of 5 stars See all reviews (2 customer reviews)

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Designing the Obvious: A Commonsense Approach to Web Application Design by Robert Hoekman Jr.
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Don't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
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Product details

Paperback: 256 pages
Publisher: New Riders; 1 edition (17 April 2008)
Language English
ISBN-10: 0321535081
ISBN-13: 978-0321535085
Product Dimensions: 22.6 x 15.2 x 1 cm

Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 247,273 in Books (See Bestsellers in Books)
Popular in this category:
#42 in Books > Art, Architecture & Photography > Design Studies > Multimedia

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Product Description

The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, Jr., author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

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Inside This Book (Learn More)

First Sentence
Getting Oriented Read the first page

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	64% buy the item featured on this page: Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter) 3.5 out of 5 stars (2) �14.49
	12% buy Designing for the Social Web (Voices That Matter) 4.8 out of 5 stars (4) �14.46
	11% buy Designing the Obvious: A Commonsense Approach to Web Application Design 4.3 out of 5 stars (3) �14.49
	7% buy Don't Make Me Think!: A Common Sense Approach to Web Usability 4.8 out of 5 stars (78) �12.46

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Customer Reviews

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5 of 5 people found the following review helpful:

5.0 out of 5 stars A great follow-up to Designing the Obvious, 22 Jun 2008

By	R. PARKER (London, UK.) - See all my reviews (REAL NAME)

Well, Robert Hoekman Jr has done it again.

In this follow up to Designing the Obvious, Hoekman Jr takes us on a journey through his thoughts and concepts on building truly great web applications.

It's very easy for programmers and developers to get bogged down, churning out feature-after-feature, without necessarily stopping to think about the 'why', as in, "why do we need to add this feature?", or the 'what': "what is this feature supposed to add to my application?".

In his book, Robert explains that we should be focusing on the activities (or 'moments' as he refers to them) that comprise our applications, and that every new feature should have a single purpose: to support the mindset of the user.

Steering clear of technical jargon, this book teaches everyone involved in the wider design process to focus on what is actually important: your customers.

For anyone who has read his first book, Designing the Obvious, this book may seem a little similar to the first - but on further examination it is obvious that is exactly why you should buy this book: it is written in exactly the same clear, concise and logical manner as the first, bringing a different edge and further enhancements to some existing concepts, with whole new chapters devoted to the new. Simplicity isn't easy to do, but Robert teaches us some very helpful techniques to examine our own designs and improve them, with thoughtful insights into how the user will view our changes thrown in along the way.

There used to only be one book that I would recommend to my colleagues wishing to further their knowledge in web interface design. Now there are two.

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1 of 2 people found the following review helpful:

2.0 out of 5 stars Not worth the money, 27 Oct 2009

By	Lady Penelope (UK) - See all my reviews

What is it about web design books? So many are either filled with lots of enormous photos or lots of "chat" about meetings, cups of coffee and pulling out laptops. "Design the Moment" has few of the former, but the latter come in thick and fast. All very amusing but not really what you want to read about.

This is a very small book, only about half normal computer book size, you could probably easily fit this into 100 pages of the larger size volume. I don't think you get a lot of "meat" with this book, just loads of chat and generalised suggestions about how to improve things. In this respect this book looks worse than it's predecessor, "Designing the Obvious". It concentrates soley on the author's past work. For example, there is a section on navigation here, but once you've waded through the introduction you just get one suggestion: set links according to user functions - um yeh! Navigation makes no other mention in the book. There is a similar section on blogs, where he goes into detail about how he chatted with the other members of the team and pulled out his laptop.

Quite frankly I think the RRP for this book (�29.99) would be laughable, even at half price it's pushing it. It's almost "coffee table" standard with some ideas thrown in (many of them common sense).

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