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Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules [Kindle Edition]

Jeff Johnson
4.3 out of 5 stars  See all reviews (6 customer reviews)

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Product Description


"Take fundamental principles of psychology. Illustrate. Combine with Fundamental Principles of Design. Stir gently until fully blended. Read daily until finished. Caution: The mixture is addictive"--Don Norman, Nielsen Norman group, Author of Design of Future Things. "This book is a primer to understand the why of the larger human action principles at work-a sort of cognitive science for designers in a hurry. Above all, this is a book of profound insight into the human mind for practical people who want to get something done."-- Stuart Card, Senior Research Fellow and the manager of the User Interface Research group at the Palo Alto Research Centerfrom the foreword "If you want to know why design rules work, Jeff Johnson provides fresh insight into the psychological rationale for user-interface design rules that pervade discussions in the world of software product and service development."--Aaron Marcus, President, Aaron Marcus and Associates, Inc. "As anyone who has taken a course in human-computer interaction (HCI) will attest, cognitive science textbooks tend towards the drier end of the literary spectrum. The achievement of this book in making the material easily accessible is therefore nothing short of magnificent. It discusses the relevant scientific findings without any lack of scholarship, but always with an eye to how those findings can be put to practical use."--BCS, British Computer Society Online, November 2010 "Rather than simply presenting another list of rules, it discusses the cognitive psychology research findings which underpin the principles identified previously by the author and others. In other words, this is a book about people, and what we know about them as users of interactive systems."--BCS, The British Computer Society Online "Anyone who designs or implements software user interfaces will benefit greatly from this book. Whether you create desktop software, websites, or mobile apps, this book will improve the quality of your work. Johnson makes the psychology and physiology understandable and seamlessly combines it with software engineering. Designing with the Mind in Mind is informative, fascinating, easy to read, and, most importantly, highly practical."-- ACM SIGSOFT Software Engineering

Product Description

Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

* The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.
* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.
* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

Product details

  • Format: Kindle Edition
  • File Size: 3298 KB
  • Print Length: 200 pages
  • Publisher: Morgan Kaufmann; 1 edition (20 May 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B003H3IOXM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #284,463 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
I've been interested in what Jeff Johnson has to say since reading GUI Bloopers years ago. This is a very different book, much more theoretical and scientific in approach.

Unfortunately Jeff seems to suffer from his books being a bit mis-described and mis-sold, the rather over-excitable description above suggests the book is for everyone from the cognitive psychologist to the milkman's gran ... it isn't, in the intro Jeff is quite clear it's for a subset of the development community, those of us involved in various aspects of designing and assembling user interfaces, but not the HCI professional, who should be beyond this stuff.

In terms of level, I think the content was taking me a little beyond what I covered (and mostly forgot since) on an HCI module in an engineering degree. So if you have a degree focussed on usability, or a masters in software, this is probably beneath you now.

That isn't to say it is inaccessible to others, I think you'll understand and benefit from it even if you don't code for a living, you just need to be interested in human behaviour and why we respond in certain ways to certain stimuli. The book steps through the various aspects of cognitive psychology that are relevant to humans interacting with devices, breaks them down into laymans terms and shows how they apply to a user interface. He uses a combination of real world, software and web examples to illustrate the principles. It actually ends up quite an exciting and engaging read. I got through it in a week, which is unusual for me.

I think Jeff has made a real effort to use a good spread of examples across different sectors, different types of interface and environment.
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5.0 out of 5 stars Understanding the quirks of interface users 27 April 2014
Format:Paperback|Verified Purchase
Very clear and useful in that it describes the psychology of the user before suggesting how the designer can cater to this. Useful for web designers and app builders as well as informative to those engaged in the wider business of design. It also made me understand myself as an impatient user!
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5.0 out of 5 stars Excellent read for the non-designer 1 April 2014
Format:Paperback|Verified Purchase
As a conversion optimisation specialist this is a great read as I am not a web page designer, but need to have an understanding of the psychology of design. This is a very well written and easy to ready book that covers a wide range of issues related to design. Also a great book for generating ideas to test on websites.
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the past: our experience the present: the current context the future: our goals &quote;
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A recommended practice, after designing a display, is to view it with each of the Gestalt principles in mind—Proximity, Similarity, Continuity, Closure, Symmetry, Figure/Ground, and Common Fate—to see if the design suggests any relationships between elements that you do not intend. &quote;
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We perceive, to a large extent, what we expect to perceive. Our expectations—and therefore our perceptions—are biased by three factors: &quote;
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